Lonnie Scheps
Protection supplier PureCare, with headquarters in Fairfield, New Jersey, appointed Lonnie Scheps to the new position vice president of market diversification.
According to Jeff Bergman, PureCare president and chief operating officer, Scheps is responsible for “building and diversifying the PureCare health and wellness brand into additional market arenas.
“Historically, PureCare has brought the newest and smartest in healthy, wellness- enhancing and comfort-focused products to the sleep store and furniture marketplace,” Bergman added. “We have supported these product innovations with powerful point-of- purchase and retail-merchandising strategies, packaging and marketing. The result has been unsurpassed success and sales for our sleep-shop and furniture retailers. It is now time for us to expand from specialized products … to large-channel health, wellness and comfort products that appeal to all wellness-seeking consumers.”
Scheps is a veteran consumer products marketing executive with significant experience in the bedding industry. Most recently, he was senior vice president with Sinomax-USA Inc. Prior to that he held senior-level posts with Hudson Industries Inc., Decorite Inc. and Carpenter Co.
Commenting on his new post, Scheps said, “This is a very exciting and positive opportunity to bring my expertise in product fabrication and consumer markets to help facilitate a new, more diversified group of consumer channels for PureCare.”
