Six seconds at Las Vegas Market

Beautyrest mural
Simmons celebrated the launch of Beautyrest Recharge–in a big way.

Might social media be reaching a tipping point among mattress folk? At this week’s Las Vegas Market, more members of the sleep-products industry than ever appeared to be on Twitter. I tweeted and shot six-second Vine videos during our travels from showroom to showroom, creating posts labeled with #mattress and #lvmkt hashtags. It led to retweets, comments, likes and conversations.

The experience made covering the show more enjoyable and even helped us find some exhibitors we might otherwise have missed.

All the majors redesigned and relaunched their flagship brands and Sealy Posturepedic underwent the biggest makeover of all. The brand was displayed in its very own showroom and dressed in the most contemporary styles:The mood at the show was upbeat, to say the least. I don’t know whether it was a record-setter in order writing–how many mattress orders get written during a market?–but every exhibitor we spoke with described the market as “good” to “great”–more likely, the latter.   We enjoyed the irony that despite the pervasive focus on memory foam and latex components (even the Serta Perfect Sleeper is now available in a memory-foam version), at Tempur-Pedic, the news was springs–microcoils give bounce to new Tempur-Flex:

A number of manufacturers have launched or “redesigned” their UPS-able, vacuum-packed and rolled offerings (often, what’s been redesigned is the ugly corrugated-cardboard box). It’s more about helping brick-and-mortar retailers compete with Internet sellers, in what is becoming a hipster-y ‘my-bed-arrived-in-this-nifty-box’ niche, some said. For example, the DreamSmart collection, new from Soft-Tex:

Some exhibitors showed solo for the first time. XSENSOR's graphic, high-tech showroom pulled in lots of passersby and Customatic's large, vignette-filled showroom was a hub of activity:

Watch all of our dizzying, six-second Vine videos from Las Vegas Market.

Read our full coverage of the Jan. 18-22 furniture show in the upcoming March issue of BedTimes.