Testrite Visual Products Inc., a display-solutions provider, based in Hackensack, New Jersey, has named Jeffrey Rubin as president. Rubin is the great grandson of Herman Neuwirth, founder of the family-owned company. Jeffrey Rubin replaces Larry Rubin, who remains as chief executive officer.
As president, Jeffrey Rubin’s main priority is to help Testrite better serve customer needs, a news release said.
He joins the family business from Bain & Co., where he managed project teams for Fortune 500 clients.
“I am very lucky to be welcomed into this amazing business,” Jeffrey Rubin said. “We have a rich history of delivering for clients while evolving with the market. As an American manufacturer, our opportunities are limited only by the markets’ needs and our own imaginations. To continue to grow, we will need to be even better at listening to our customers and adapting quickly.”
Larry Rubin added, “I’ve looked forward with great anticipation to a fourth generation of family leadership for Testrite. I have every confidence that under Jeffrey’s leadership, Testrite will continue to grow and prosper and provide its customers with great products and solutions.”
