Las Vegas Market, cont’d.
Technogel Sleeping
Technogel Sleeping—Italy-based Technogel Sleeping, with U.S. headquarters in Pittsburgh, gave its three-bed lineup ($3,500 to $4,500) a new aesthetic. In a two-toned gray palette with contrasting piping, the beds have a waterfall panel in a knit motif that mimics its patented-gel construction. Underneath the covers is new zoning that provides more support at the hips and shoulders.
Blu Sleep
Blu Sleep Products, a specialty-sleep manufacturer based in Laval, Quebec, with U.S. headquarters in Pompano Beach, Florida, launched Expressions, a three-bed latex group with bold red borders, targeted to younger consumers. The super-stretch knit panel unzips for dry cleaning. The beds have a Dunlop latex core.
XSENSOR Technology Corp.
XSENSOR Technology Corp. celebrated its move into a permanent, solo showroom, which enables the Calgary, British Columbia-based company to display its entire line of REVEAL pressure-mapping products.
Wright Global Graphics
Wright Global Graphics, based in Thomasville, North Carolina, showcased a “Design Lab” at its show space, offering on-the-spot creative services to exhibitors and attendees who needed help with interactive point-of-sale materials or other marketing or branding support.
Talalay Global
Talalay Global—Shelton, Connecticut-based Latex International unveiled a new brand identity, Talalay Global, during the show. As part of its new brand, Talalay Global introduced a new logo featuring a burgundy and beige palette, and a new tagline—“Purely the best.” David Fisher, president and chief executive officer, said the new name “better reflects who we really are.” It also announced its first gel-infused latex, which combines “the cooling properties” of gel with the anti-microbial, dust-mite resistant properties of Talalay latex.
