New York mattress retailer Craig’s Beds has partnered with Twelv Magazine to cover a queen-size mattress with 26,135 gummy bears.
The sugary stunt promotes the launch of The Craig’s Bed by Summerfield, a specialty mattress in the retailer’s private-label collection that ships compressed, rolled and boxed.
The candy-covered bed is on display at New York-based candy-store chain It’Sugar, at 655 Broadway, March 18-April 6.
Consumers who snap a photo with the mattress and post it in social media using hash tag #gummybearbed, are entered to win a $500 shopping spree at It’Sugar, as well as the new bed in a box from Craig’s Beds. The collection launches April 1 and is priced under $1,000.
This story was corrected March 26, 2015.