Sweet! Candy-coated mattress promotes new bed in a box

bed made with gummy bears
Get out your toothbrush Take your picture with this gummy bear bed and be entered to win Craig’s Beds’ new bed in a box. Photo credit: Artisan Image Inc.

New York mattress retailer Craig’s Beds has partnered with Twelv Magazine to cover a queen-size mattress with 26,135 gummy bears.

The sugary stunt promotes the launch of The Craig’s Bed by Summerfield, a specialty mattress in the retailer’s private-label collection that ships compressed, rolled and boxed.

The candy-covered bed is on display at New York-based candy-store chain It’Sugar, at 655 Broadway, March 18-April 6.

Consumers who snap a photo with the mattress and post it in social media using hash tag #gummybearbed, are entered to win a $500 shopping spree at It’Sugar, as well as the new bed in a box from Craig’s Beds. The collection launches April 1 and is priced under $1,000.

For more information, visit Craig’s Beds and read the April Retail Road Trip, “Craig’s Beds wins hearts in the Big Apple,” at our sister publication Sleep Savvy.

This story was corrected March 26, 2015.