Mattress manufacturer Organic Mattresses Inc., with headquarters in Yuba City, California, launched an online training and rewards program for retail sales associates. The Online Mastery & Incentive, or “OMI,” training initiative is an interactive tool that educates RSAs on the advantages and benefits of organic and natural sleep products to consumers.
The OMI program is organized into short modules focused on identifying the customer, what they are looking for, why they buy, and the benefits of the company’s OrganicPedic mattresses. RSAs can view a new training module weekly, answer a question daily and collect points, which are deposited into their accounts and can be redeemed for prizes. These include OMI products, vacations, electronics and jewelry.
“We recognize that the RSA plays a critical role in our company and wanted to develop a creative way to make selling organic and natural mattresses and accessories simple and straightforward,” said Kurt Ling, OMI chief executive officer. The OMI program is a fun, engaging and rewarding opportunity where everyone wins. We believe that online training and reward programs create daily awareness for RSAs.”