The Heritage Sleep Concepts team includes (back row, from left) Barry Simpson, Bob Ashburn, Jamie Beck, Frankie Beck, (front row, from left) Robin Simpson, Bryant Simpson, Terry Spears, Glenda Spears, Jordan Beck and Kristi Beck.
The Spears family, former owners of Spears Mattress Co./Advanced Sleep Concepts in Rome, Georgia, have opened a new 60,000-square-foot plant and launched Heritage Sleep Concepts, also in Rome. The new company has inked a deal with North Brunswick, New Jersey-based Bedding Industries of America to manufacture and distribute the Eastman House and Eclipse mattress brands.
Heritage Sleep principals include Terry and Glenda Spears, their two daughters and sons-in-law. The company also includes mattress-industry sales and marketing veterans Bob Ashburn and Bob McDaniel.
“The Eastman House and Eclipse brands are perfect for Heritage Sleep Concepts,” Terry Spears said. “Their history, the premium quality of these brands, the handcrafted and proprietary patented features are exactly what we need. This is more than the usual licensing arrangement to engage in business. This is a new partnership of experienced professionals, bringing two bedding teams together to address the needs of retailers my family has served for decades.”
Commenting on the new licensing deal, Stuart Carlitz, Bedding Industries chief executive officer, said, “We are very upbeat about bringing our two legacy organizations together. We have been very selective and the Spears family fits our model perfectly. They offer our brands strong ties with key retailers throughout the South.”
This story was corrected April 9, 2015. We regret the error.
