Therapedic signs licensee in Sri Lanka

(From left) Comfort World International’s Naushad Mohideen and Chaminda Serasinha with Gerry Borreggine of Therapedic.

(From left) Comfort World International’s Naushad Mohideen and Chaminda Serasinha with Gerry Borreggine of Therapedic.

Mattress licensing group Therapedic International, with headquarters in Princeton, New Jersey, has inked an agreement with Comfort World International for the manufacture and marketing of Therapedic-branded mattresses in Sri Lanka, the Republic of Maldives and the Republic of Seychelles.

Founded in 1998, Comfort World is based in Colombo, Sri Lanka, and has been making beds for three years.

“As we continue to expand, we remain dedicated to seeking out strategic partnerships with companies that share our vision for building an internationally respected brand,” said Gerry Borreggine, Therapedic president and chief executive officer. “Right now, Sri Lanka is an under-served market that’s craving high-quality beds and we are confident that Therapedic is well positioned to make an impact in the region. Comfort World International is a leading manufacturing company that has developed a very strong production system with world-class practices, which has allowed it to be the leader in a very competitive industry. But, of utmost importance to us, we like the people behind the company of Comfort World International.”

Comfort World Chairman Naushad Mohideen added, “We chose Therapedic International for the same reason that they chose us—the people behind the brand. We feel their senior team of executives are among the leading innovators in the category and have a very good reputation for working with and supporting their licensees.”

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