Mattress industry veteran David Farley and daughter Shannon Farley have teamed up to introduce a customizable mattress, Luxi by SmartSleep Inc. The new mattress is sold direct to consumers at LuxiSleep.com. It has four layers, consisting of polyurethane foam, memory foam, latex and base foam. The zip-off mattress cover allows owners to rearrange the top comfort layers to suit personal preferences.
“To support consumers in achieving better sleep, we’ve created an adjustable product engineered to function more personally, and we’ve included an unprecedented consultation and engagement period with the purchase of this product to support consumers for years to come,” Farley said.
Beds are made in the United States, priced from $599.99 to $1099.99, and ship compression packed. In addition to e-commerce, the company said it is targeting brick-and-mortar retailers.