US-Mattress adds Aireloom, opens two more stores

US-Mattress homepageUS-Mattress, arguably the first mattress e-tailer when it opened its virtual doors in 2001, has added luxury Aireloom beds from E.S. Kluft & Co. to its mattress lineup, and opened two sleep shops in southeast Michigan. This brings the Brighton, Michigan-based omnichannel retailer’s brick-and-mortar presence to five storefronts.

“Each individually handcrafted Aireloom mattress is a work of art and a perfect embodiment of luxury and quality,” said Joe Nashif, US-Mattress founder, president and chief executive officer. “We’re always striving to offer our customers the most trusted products on the market.”

US-Mattress sells three Aireloom models that use a range of core components, including springs, foam and latex. Beds are available via the Web and at US-Mattress retail stores, along with Beautyrest, Sealy, Serta, Spring Air, Stearns & Foster, Tempur-Pedic and Vispring brands. To assist online shoppers, US-Mattress uses a 10-point Comfort Scale to rate mattresses from firmest to softest.

The company opened its first retail showroom in 2003, but 95% of sales continue to originate online at US-Mattress.com, according to a news release.

“As the retail industry moves in a direction that offers consumers more purchasing channels, we’re responding to that need with two new US-Mattress showrooms that offer customers an unrivaled in-store experience that directly mirrors their online experience,” Nashif added.

Please report errors and corrections to BedTimes.

Related Posts

Mattress Firm adds more stores

Houston-based sleep shop chain Mattress Firm has added two...

MyPillow adds mattress topper

Sleep accessories manufacturer and retailer MyPillow, which is based...

TEMPUR India opens stores

Springwel Mattresses Pvt. Ltd., the exclusive distributor of Tempur–Pedic...

Palmpring USA Adds Wave Mattress

Palmpring USA, a manufacturer of 100% natural latex and...