Trendsetting online mattress retailer Casper, whose 2014 launch garnered considerable media attention and has since spawned dozens of imitators, has added a select group of pillows, sheets and a duvet cover to its one-size-fits-all mattress offering. The New York-based company said the sleep accessories’ components and construction are the result of considerable research and consumer testing.
The pillow uses two types of synthetic fiberfill in a dual-component design, and is available in standard and king sizes, retailing for $75 and $85. The pillow’s separate “buoyant filled core” slips inside a zippered, all-cotton, filled outer pillow case. Both the cotton-covered filled core and the filled cover are machine washable.
The 100% cotton sheets and duvet cover use long-staple, California-grown Supima cotton and are available in white or white with Casper gray. Bed linens are available in standard sizes. A set includes two pillowcases, one flat and one fitted sheet, and retails for $180 in queen. The coordinating queen duvet cover is $140.
“After months of experimentation and many sleepless nights, our engineers arrived at these fundamentals of sleep,” said Jeff Chapin, Casper cofounder and chief product officer. “We analyzed thousands of variations and worked closely with Casper Labs, a dedicated innovation unit of our most enthusiastic customers, who tested prototypes and influenced final iterations.”
Casper boasts more than 100 full-time employees, 100,000 mattresses sold and more than $100 million in sales since launching in April 2014, according to a news release. Plans are in the works for expanding to Europe.
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