More Beds In Boxes
BY BARBARA T. NELLES
The appeal of corrugated cardboard boxes knew no bounds at Las Vegas Market Jan. 24-28. Sleep products vendors at the winter show, the mattress industry’s most news-filled wholesale market, pushed out lots of boxed beds, bases–and even compressed pillows. All are suitable for “flooring” in store or at e-commerce storefronts. Most boxed-mattress programs had a drop-ship, threshold delivery component.
Boyd Specialty Sleep, founded by waterbed pioneer and longtime industry player Denny Boyd, added a number of boxed collections under different brands, including its own. The one pictured below is the vendor’s first “hybrid” bed–yes, there are springs in it–neatly compressed, rolled and squeezed into this well-illustrated box:
Regional manufacturer Diamond Mattress made its return to Las Vegas Market and left this bold blue box from its new bed-in-a-box program at its showroom entrance, catching the eye of passersby, and me:
You can even get Kingsdown’s new and improved–and at a new price point–high-tech Sleep Smart mattress delivered to your door in boxes:
Cardboard boxes are so trendy that Comfort Revolution, which is licensed to distribute Sealy-branded boxed beds–they come in cool, reusable and wheeled vinyl cases–has added a corrugated version:
Mattress and other sleep products vendors understand the need for vendors of all sorts to offer shippable bases to go with those boxed mattresses. Fashion Bed Group by Leggett & Platt created this handsome (and extremely small), branded box to hold its broad collection of SNAP complete beds:
Transfer Master has designed an easy-ship version of its Supernal brand of U.S.-made adjustable bases. The base assembles without tools:
Symbol proudly displayed its new U.S.-made Gen-u-ine boxed mattress program among a showroom filled with new product. The bed’s provenance is easy to spot on the box:
These corrugated boxes make attractive display cases for Soft-Tex’s imported Dream Smart pillow lineup:
And Protect-A-Bed couldn’t resist the urge to compress and roll its pillows into cute little, teeny-tiny “refrigerator boxes”:
