Lexington, Kentucky-based mattress major Tempur Sealy International has enlisted New Orleans Saints quarterback Drew Brees to promote the reinvented Tempur-Breeze line of mattresses.
“Brees on Breeze” is an integrated marketing campaign that includes a humorous video series starring Brees and teammate center Max Unger.
“As an athlete, philanthropist and sleep enthusiast, Drew Brees—who appreciates the restful benefits of cooling technology—is the ideal partner to help introduce the next-generation Tempur-Breeze line, not to mention the natural tie between Brees and Breeze,” said Scott Thompson, chairman, president and chief executive officer of Tempur Sealy. “We’ve found that sleeping hot is an issue that many can relate to—including some elite athletes. This innovative system is infused with proprietary PureCool technology to help keep you feel cooler as you sleep.”
Brees added: “I’ve been a Tempur-Pedic owner for years and appreciate the company’s devotion to helping people sleep better at night. The new Tempur-Breeze bed is truly a game-changer for millions of people who say they sleep hot. With the new technology, they will feel cooler as they sleep and wake up feeling refreshed.”
A July sweepstakes will reward a winning consumer with a Tempur-Breeze bed and a trip to see Brees play in New Orleans, Louisiana, in the fall.