International bed brand and mattress licensing group Restonic, headquartered in Buffalo, New York, has launched a media-rich website designed to look good on any screen.
“In 2015, we embarked on an ambitious research project of 750 female shoppers to learn how consumers interact with us during the buying cycle, and that data became the foundation for our research-driven, content-focused online strategy,” said Ron Passaglia, president and chief executive officer of Restonic. “I think the new site does a superb job of narrating our deep and ever-evolving brand story in a modern, vibrant setting.”
The research found that nearly two-thirds of millennials, 46% of Gen Xers and 26% of baby boomers use their phones to shop for a mattress. It also revealed that just 3% of RSAs always use their smartphones to help sell a mattress—a number the company hopes to increase with the new site.
The site also integrates well with the in-store Restonic Reality app, which launched in 2015 and was developed by Wright Global Graphics with its proprietary RetaiLive technology.