News Release: South African Retailer Steinhoff to Acquire Mattress Firm

News Release via

Steinhoff International Holdings NV to Acquire Mattress Firm Holding Corp. for $64.00 per Share

Stellenbosch – August 7, 2016 – Steinhoff (FRANKFURT: SNH) and Mattress
Firm (NASDAQ: MFRM) today announced that they have entered into a
definitive merger agreement under which Steinhoff will, subject to the
successful consummation of a cash tender offer, acquire Mattress Firm for
$64.00 per share in cash. This represents a total equity value of
approximately $2.4 billion and an enterprise value for Mattress Firm of
approximately $3.8 billion including net debt.

The investment in Mattress Firm will create the world’s largest multi-brand
mattress retail distribution network and facilitate Steinhoff’s entry into
the U.S. Similar to the European retail mattress market, where Steinhoff is
a leader, the North American mattress industry has demonstrated long term
stability and consistent growth. Mattress Firm represents an attractive
investment proposition to Steinhoff through its national footprint and
leadership in the U.S. mattress retail market.

The acquisition price is a premium of 115% to Mattress Firm’s closing price
of $29.74 per share at the close of trading on August 5, 2016. The
transaction has been unanimously approved by the board of directors of
Mattress Firm and the management and supervisory boards of Steinhoff.

Markus Jooste, CEO of Steinhoff said: “The boards of Steinhoff and its
management team are enthusiastic about the opportunities this transaction
creates. This transaction will allow Steinhoff to not only enter the U.S.
market with an industry leading partner and a national supply chain, but it
will also expand Steinhoff’s global market reach in the core product
category of mattresses. The Mattress Firm brand and speciality retail
concept are a strong complement to the Steinhoff group retail brand
portfolio in the many geographies where the group operates.

Steinhoff recognises the strength of Mattress Firm’s experienced and
entrepreneurial management team and its proven track record of delivering
growth, profitability and leadership in the U.S. retail mattress market. We
look forward to welcoming Mattress Firm employees to be part of the one of
the world’s leading multi-format retailers.”

Steve Stagner, Mattress Firm Executive Chairman said: “The Mattress Firm
board believes that the transaction provides significant value to our
stockholders through the premium to our share price and the immediate
liquidity at closing, while giving Mattress Firm an ideal partner with a
proven track record in the complete mattress supply chain including the
retail and manufacture of mattresses. This expertise will complement our
diverse selection of products provided by our valuable partners.
Steinhoff’s management team shares our vision for the growth and expansion
of Mattress Firm and, as such, we believe they are the right long-term
partner for our customers, employees, suppliers and other stakeholders.”

Transaction Details

Under the terms of the merger agreement, an indirect, wholly owned
subsidiary of Steinhoff will commence a cash tender offer to purchase up to
all of the outstanding shares of Mattress Firm common stock for $64.00 per
share in cash. The closing of the tender offer is subject to customary
closing conditions, including regulatory clearances and a majority tender
condition, following which all remaining stockholders of Mattress Firm will
be cashed out, with a right to receive the offer price in a merger that
will take place as soon as practicable thereafter. The transaction is
expected to close by or around the end of the third calendar quarter.

Steinhoff intends to finance the acquisition through a combination of bank
and bridge loans. The closing of the transaction is not subject to any
financing condition.

Steinhoff will post a slide presentation of the transaction on its website:

About Steinhoff

Steinhoff is an integrated retailer that manufactures, sources and retails
furniture, household goods and general merchandise in Europe, Africa and
Australasia. Steinhoff’s vertically integrated business model is based upon
a strategy of sourcing and manufacturing products at low cost and
distributing them to its value-conscious customer base through its
extensive retail footprint.

Steinhoff’s integrated retail divisions comprise of:

– Household goods comprising furniture and homeware retail

– General Merchandise focusing on clothing and footwear, accessories
and homeware; and

– Automotive dealerships in South Africa which provide vehicles,
parts, insurance, accessories and servicing.

Steinhoff has a primary listing on the Frankfurt Stock Exchange and a
secondary listing on the Johannesburg Stock Exchange and as at August 5,
2016 (the latest practicable date prior to publication of this
Announcement) has a market capitalization of approximately EUR22 billion
($24 billion). Steinhoff reported revenue and operating profit for the
nine-months ended March 31, 2016 of EUR9.9 billion ($11 billion) and EUR1.1
billion ($1.2 billion) respectively, and employs approximately 105,000

For more information, please visit

About Mattress Firm

With more than 3,500 company-operated and franchised stores across 48
states, Mattress Firm (NASDAQ: MFRM) has the largest geographic footprint
in the United States among multi-brand mattress retailers. Founded in 1986,
Houston-based MFRM is the nation’s leading bedding retailer with over $3.5
billion in pro forma sales in 2015. MFRM, through its brands including
Mattress Firm, Sleepy’s and Sleep Train, offers a broad selection of
mattresses, bedding accessories and other related products from leading
manufacturers, including Serta, Simmons, Tempur-Pedic, Sealy, Stearns &
Foster, King Coil and Hampton & Rhodes. For more information, please visit
Mattress Firm’s website at


Linklaters LLP acted as legal counsel to Steinhoff.

Mattress Firm’s exclusive financial advisor for the transaction was

Ropes & Gray LLP acted as legal counsel to Mattress Firm.

Contact Information


Mariza Nel, Director, Corporate Services (Investor Relations)

[email protected] Tel: +27 (0)21 8080 0711

Mattress Firm Investor Relations

Scott McKinney, Vice President of Investor Relations

[email protected], Tel: +1 713-328-3417

Mattress Firm Media Contact

Erica Martinez, Jackson Spalding

[email protected], Tel: +1 214-269-4404

Forward Looking Statements

This press release contains forward-looking statements regarding Steinhoff
and Mattress Firm, including, but not limited to, statements related to the
anticipated consummation of the tender offer for Mattress Firm common stock
and the timing and benefits thereof, and estimated future financial
results, regulatory submissions and performance of Mattress Firm’s business
in mattresses and related products and accessories, as well as other
statements that are not historical facts. These forward-looking statements
are based on each of the companies’ current expectations and inherently
involve significant risks and uncertainties. Actual results and the timing
of events could differ materially from those anticipated in such forward-
looking statements as a result of these risks and uncertainties, which
include, without limitation, risks related to Steinhoff’s ability to
complete the transaction on the proposed terms and schedule, including
risks and uncertainties related to the satisfaction of closing conditions;
the possibility that competing offers will be made; risks associated with
business combination transactions, such as the risk that the acquired
business will not be integrated successfully or that such integration may
be more difficult, time-consuming or costly than expected; risks related to
future opportunities and plans for the combined company, including
uncertainty of the expected future regulatory filings, financial
performance and results of the combined company following completion of the
proposed transaction; disruption from the proposed acquisition, making it
more difficult to conduct business as usual or maintain relationships with
customers, employees or suppliers; and the possibility that if Steinhoff
does not achieve the perceived benefits of the proposed acquisition as
rapidly or to the extent anticipated by financial analysts or investors,
the market price of Steinhoff’s ordinary shares could decline; and those
other risks detailed under the caption “Risk Factors” and elsewhere in
Mattress Firm’s U.S. Securities and Exchange Commission (“SEC”) filings and
reports, including in Mattress Firm’s Quarterly Reports on Form 10-Q for
the quarter ended May 3, 2016 and Annual Report on Form 10-K for the year
ended February 2, 2016, which are filed with the SEC, and in Steinhoff’s
filings and reports filed with the Frankfurt Stock Exchange or the
Johannesburg Stock Exchange and future filings and reports by either
company. Neither Steinhoff nor Mattress Firm undertakes any duty or
obligation to update any forward-looking statements contained in this press
release as a result of new information, future events or changes in its

Important Information

The tender offer described here, which has not yet commenced, will be made
for the common stock, par value $0.01 per share, of Mattress Firm. This
press release is for informational purposes only and is not an offer to buy
or the solicitation of an offer to sell any Mattress Firm securities. The
solicitation and the offer to buy the Mattress Firm shares will be made
only pursuant to a Tender Offer Statement on Schedule TO Steinhoff intends
to file with the SEC. Upon commencement of the tender offer, Mattress Firm
security holders and other investors should read carefully the Tender Offer
Statement on Schedule TO, as well as the Solicitation/Recommendation
Statement on Schedule 14D-9 that Mattress Firm will file, and any
amendments or supplements thereto, prior to making any decisions with
respect to the tender offer because these documents contain, or will
contain, important information, including the terms and conditions of the
tender offer. Mattress Firm security holders and other investors will be
able to obtain copies of these tender offer materials and any other
documents when they are filed with the SEC, from the SEC’s website (http://, without charge. Such materials filed by Steinhoff will also
be available for free at Steinhoff’s website (http:// or Mattress Firm’s website (http://

07.08.2016 The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at


Language: English
Company: Steinhoff International Holdings N.V.
Herengracht 466
1017 CA Amsterdam
Phone: +27218080700
Fax: +27218080800
E-mail: [email protected]
ISIN: NL0011375019
Indices: MDAX
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover,
Munich, Stuttgart, Tradegate Exchange

End of Announcement DGAP News-Service

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