MATTRESS INDUSTRY NEWS RELEASE
Dow Introduces Ultra Airflow and Moisture-Wicking Memory Foam Technology
MIDLAND, Mich. – Sept. 21, 2016 – Memory foam bedding seems to provide everything a consumer is looking for with its cushy, soft feel that forms to the body. However, the traditional closed cell foam structure traps heat and moisture which increases the body temperature, creating an uncomfortable sleep environment. For a foam that promises cool temperatures and less tossing and turning, enter the first of its kind Dow ComfortScience VORA Zzz™ Ultra High Airflow and Moisture-Wicking Foam Technology.
This Dow polyurethane innovation delivers a consumer solution that enhances the breathability of mattresses to regulate local temperature and humid environments throughout the night.
“Multiple medical studies show the link between a good night’s sleep and positive health benefits,” said Doug Todd, marketing director, Dow Polyurethanes. “Putting our material science know-how to work, we developed a novel product for mattresses to provide a more restful, deeper sleep.”
VORA Zzz helps foam producers and brand owners deliver the coolest sleep to consumers by providing:
- Airflow increased to 8-9 ft.3/min., a step change away from other “high-airflow” foams which only achieve 3-3.5 ft.3/min.*, making for less heat and moisture trapped in the
- 2 second moisture-wicking capabilities to transport moisture away from the body more quickly than traditional foam mattresses for cooler sleep.
Additionally, VORA Zzz™ Ultra High Airflow and Moisture-Wicking Foam Technology was recently nominated as one of three finalists for the 2016 Polyurethane Innovation Award at the annual Center of Polyurethane Industry (CPI) conference. Todd will present Dow’s technology during the Opening Session on Sept. 26 at the Baltimore Hilton. Each conference attendee will have the opportunity to vote for one finalist and the winner will be announced at the conference’s Closing Session on Sept. 28.
About Dow Polyurethanes
Dow Polyurethanes develops and delivers a broad portfolio of technologies and customized solutions to customers in a variety of industries under its DurableScience, ComfortScience and InsulationScience category brands. Applications range from industrial and infrastructure solutions, to consumer comfort solutions in flooring, furniture bedding and footwear, to energy-efficient insulation materials. The business manufactures and sells key chemical components as well as fully-formulated polyurethane systems for rigid, semi-rigid and flexible foams, and coatings, adhesives, sealants, elastomers and composites. Dow is the world’s largest producer of propylene oxide (PO), propylene glycol (PG), and polyether polyols, and is a leading producer of quality aromatic isocyanates, such as MDI. Striving to meet the specific needs of its customers in their local geographic regions, Dow Polyurethanes operates a global network of production sites and systems houses, as well as innovation and service centers. The business has an ongoing initiative to lead the industry in providing high-performance products that meet critical market needs and contribute to a more comfortable, healthier and resilient society. For more information, visit www.dowpolyurethanes.com.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world’s most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow’s integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2015, Dow had annual sales of nearly $49 billion and employed approximately 49,500 people worldwide. The Company’s more than 6,000 product families are manufactured at 179 sites in 35 countries across the globe. On June 1, 2016, Dow became the 100 percent owner of Dow Corning Corporation’s silicones business, a global company with sales of greater than $4.5 billion in 2015, 25 manufacturing sites in 9 countries and approximately 10,000 employees worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.
Kara Braley Tori Unger
Dow Polyurethanes G&S Business Communications