The message of the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, has gotten wide reach with an editorial penned by sleep educator Terry Cralle.
Cralle, who is a registered nurse, certified sleep expert and spokeswoman for the BSC, wrote “3 Ways to Ensure Your Bed Improves Your Health” on behalf of the Better Sleep Council for Media Planet’s Sleep Sensitivity campaign. Media Planet is distributed through USA Today’s print and online outlets with an estimated reach of 5 million readers.
The BSC’s message is simple: Sufficient sleep leads to improved overall health and well-being at every age.
Cralle’s three points for better sleep include pairing the right pillow with the right mattress; doing your homework before buying a mattress; and focusing on customer reviews and customer service policies instead of comfort reviews, which can be subjective.
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