Mebane, North Carolina-based mattress manufacturer Kingsdown Inc. has announced that its licensee Roth Bedding Technology International Ltd., a Hong Kong-based bedding producer and retailer, has opened three additional Kingsdown-branded stores in China—two in Beijing and one in Shanghai.
This brings the total count to 39 stores in 31 Chinese cities.
Roth said it will have 75 stores in 65 cities by year-end, and 500 by 2020.
The stores sell popular Kingsdown collections, along with products designed and developed specifically for the Chinese marketplace.
“The reception to the Kingsdown brand in Asia has been incredible with the region’s consumers,” said Frank Hood, president and chief executive officer of Kingsdown. “Our partnership with Roth has been incredible in allowing us to capture China’s luxury mattress consumer. The strategic plan we have in place will solidify Kingsdown as the leading luxury brand in this growing consumer market. We couldn’t be more pleased with the results in the last 12 months, and we look forward to continuing our expansion.”
“The future is bright for Kingsdown in China,” said Jie Du, Roth bedding general manager. “Kingsdown’s focus on styling, quality and industry-leading sleep research are key characteristics for the discriminating consumer here in China, who shows a strong penchant for American-made, high-end products.”
In addition to its growing presence in China, Kingsdown has a branded retail presence in Vietnam through a licensing agreement with Far East Foam in Ho Chi Minh City.