Talalay Global, a Shelton, Connecticut-based latex supplier and finished-products manufacturer, has promoted three executives to newly created positions.
Ken Hinman was named global marketing officer for Talalay Global, and Joseph Peterson and Ed Reardon were promoted to vice presidents of sales for the Western and Eastern United States, respectively, for Pure Talalay Bliss, the company’s direct-to-retail division.
All three executives continue to report to Kim Fisher, president and chief operating officer.
“We’re leveraging and maximizing our strengths while at the same time creating a total focus on marketing, which is in alignment with our sales growth strategies on both sides of the business,” Fisher said. “These promotions mark the beginning of a series of intensified efforts to increase industry demand for Talalay versus other kinds of latex, and to drive consumer awareness of the superior features and benefits of the Talalay product and brand.”
As global marketing officer, Hinman, who joined Talalay Global in 2014 as executive vice president of sales and marketing, is responsible for raising awareness of Talalay through new marketing initiatives, including engaging a marketing agency, substantially stepping up advertising and working closely with Talalay Global’s partners worldwide to increase the relevance and value of Talalay in the minds of customers, the company says. Hinman also will develop a website giving business partners ready access to Talalay Global digital assets.
“Considering the sheer number of business opportunities we have both domestically and internationally, Ken is integral to our business strategy of emphasizing Talalay Global’s brand awareness, capitalizing on our strengths and enhancing our business partnerships worldwide,” Fisher said.
As vice president of sales for the Western United States, Peterson oversees the company’s sales efforts from Chicago to Houston and westward. He joined Pure Talalay Bliss in 2012 as director of sales for the Northwest. He is based in South Jordan, Utah.
Reardon came to Pure Talalay Bliss in 2015 as director of sales for the Northeast. He lives in Acushnet, Massachusetts, and now oversees sales in the Eastern United States.