Tustin, California-based buying group BrandSource, and parent company Associated Volume Buyers Inc., has introduced a collection of videos called AVB/TV.
Its membership can stream minidocumentaries, serial programming and other content directly into their stores, and onto websites and other online platforms.
Many of the videos are narrated by subject-matter experts and recognized personalities in an effort to engage, inform and entertain consumers. The videos are delivered in-store via Apple TV boxes. Members pay a monthly fee and can rearrange their playlists.
BrandSource gave out Apple TV boxes at its August convention in Las Vegas so members could try out AVB/TV.