Denver Mattress Launches New Product Line and E-commerce Website


News release written by Denver Mattress Co. and published, unedited, by BedTimes.

DENVERJan. 5, 2017 /PRNewswire/ — Denver Mattress Company, one of Furniture Row’s four specialty stores, is pleased to announce the launch of their new product line Sleep Animalzzz and its companion e-commerce website,

Sleep Animalzzz is a customizable sleep system that brings insight and innovation to the current online bed-in-box retail landscape.

Sleep Animalzzz website homepage
Denver Mattress Co.’s new Sleep Animalzzz website homepage

Unlike other online retailers, Denver Mattress understands there is no one-size-fits-all sleep solution for everyone. With Sleep Animalzzz, a science based quiz about your sleep patterns pairs you with one of four Sleep Animals. Each Animal coincides with a mattress tailored to your specific sleep needs.

Every Sleep Animalzzz mattress is manufactured in the same Denver-based factory as all Denver Mattress products. The vast majority of mattress retailers go through middlemen to obtain their products, which passes on higher costs to consumers. By owning and producing in their own factory, Denver Mattress is able to maintain high quality control standards and deliver a more consistent product at a much lower cost.

After production, each customized Sleep Animalzzz mattress is packed in an easy to manage box and delivered directly to the customer. Every Sleep Animalzzz mattress is backed by Denver Mattress’ 365-Day Better Night Sleep Guarantee, giving customers a full year to decide if their Sleep Animal is truly a perfect match.

Visit to learn more and find your perfect mattress.

Contact: John Knippenberg | Furniture Row Marketing


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