Sleep Innovations Targets Millennials in New Campaign

Sleep Innovations, the finished-products division of Red Bank, New Jersey-based foam products company Innocor Inc., has launched a digital marketing campaign that helps raise brand awareness and targets millennials.


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The campaign prompts millennials to choose customized bedding products designed for the way they sleep by tying into the broader theme of “finding your fit in life.”

A Sleep Innovations-sponsored video series, “5 Ways to Shake up Your Life, Inspired by People Who Have Done It” published in a feature story at Mashable.com, showcases the journeys of four happy consumers who all have “found their fit.” As of this writing, the videos, which can be viewed here, have garnered more than 50,000 views.