Mattress licensing group King Koil has developed a digital marketing program to assist King Koil retailers with website development and search engine optimization.
A team of digital specialists at its headquarters in Willowbrook, Illinois, built and now administer the offering, which retailers can subscribe to, starting at $299 per month. Other program products and features include e-commerce implementation, site analytics and advertising technology. “We want to empower our retailers to leverage the internet to grow their businesses,” said Owen Shoemaker, King Koil president and chief operating officer.