Nation Joins Southerland


Jim Nation Joins Southerland Inc. as Executive Vice President
National Account Sales and International Licensing

Jim Nation headshot

Jim Nation

Nashville, TN, March 6, 2017 — Southerland Inc. has hired bedding industry veteran Jim Nation to fill the newly created position of Executive Vice President of National Account Sales and International Licensing.

“We are excited about adding Jim to the team of Southerland employees.  Jim’s wealth of knowledge and experience with National Accounts and International Licensing will be a huge asset for Southerland as we start our next phase of growth and development.” said Bryan Smith, President and CEO.

Nation will report directly to Bryan Smith, President and CEO and will be responsible for acquiring and managing National Accounts and Southerland international licensees.

Nation has over 40 years’ experience in the mattress industry including Executive Sales and Licensing experience with Spring Air, and Serta.  Most recently Nation served as President of Business Development for Serta International for U.S. and Canada.

“I’m extremely excited to join the Southerland team and company. Southerland is one of the few companies in the industry that is dedicated to doing it right.  Their quality and service is second to none. I’m very happy to join a team of mattress executives that are committed to their customers and employees. I look forward to making contributions that help them grow the business to the next level.”  said Jim Nation.

Southerland, founded in 1893, operates manufacturing plants across the United States that service customers in more than 40 states. Southerland has a heritage of producing high quality sleep systems for the best values in the industry.  Southerland produces mattresses and adjustable beds in 4 plants with two located in Nashville, TN, and additional plants in Oklahoma City, OK and Phoenix, AZ. Its customers are serviced by its wholly-owned transportation company, Southerland Transport.

The Southerland mission is simply to provide high quality sleep systems for the best value in the market place. For over 120 years, Southerland has continuously worked to improve its products and services. To employees, customers and partners, we commit to make it right.

More information:
Bryan Smith


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