Reverie's Innovation Center Furthers Domestic Manufacturing Efforts

Reverie, a supplier of adjustable beds, mattresses and pillows with headquarters in Bloomfield Hills, Michigan, will open a facility in Buffalo, New York, on May 1 called the Innovation Center.

The Innovation Center will employ 35 new staff members and serve as an important base for efforts to increase on-shore manufacturing of adjustable bases, the company said in a news release. The Buffalo site replaces an existing New York state facility in Eden. Employees at that location will receive outplacement assistance.

The plant first will focus on building custom bases for customers and later expand into producing a wider selection of Reverie’s lineup, after the company builds out its domestic supply chain, said Martin Rawls-Meehan, Reverie chief executive officer.

“We are committed to making, designing and distributing our products here in the U.S.,” Meehan said. “Our new U.S. Innovation Center will feature a collaborative setting for our creative design and engineering teams to develop customized products for our customers through lean manufacturing and efficient production teams. By combining our expertise with the supply-chain partners we’ve developed in the greater Buffalo, New York, area, we are creating a strong, efficient domestic production model.”

“The truth is we’ve had to work very hard to build up a supply chain here,” he said. “While building product in the U.S. is very viable, unfortunately the supply chain we need is not as developed. But we are beginning to make significant progress, and having an Innovation Center like this will help us and other companies with U.S. manufacturing in mind realize it faster.”

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