The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, has redesigned its website, BetterSleep.org, to better educate consumers.
The updated BetterSleep.org evokes a conversational, modern feel—from the engaging photography to punchy copy. It has an attractive, user-friendly interface and is loaded with tons of updated, easily digestable information. Of course, the BSC’s Better Bed Quizzz is featured prominently.
“It’s important for consumers to have an unbiased, unbranded resource on sleep and how to find a mattress that will help them get their best rest,” said Mary Helen Rogers, vice president of marketing and communications for ISPA. “Our newly launched website will help consumers get the information they need to do just that.”
The BSC’s library of educational material, surveys and shopping guides is available to industry members to use in marketing and advertising efforts.