Carthage, Missouri-based industry supplier Leggett & Platt Inc. marked Better Sleep Month in May by launching 31 short videos telling stories of its wrapped microcoils for the mattress comfort layer, the NanoCoil, which it calls “the tiny coil with a big story.”
“This campaign is a creative reminder that in a competitive retail environment, those tiny selling stories can make a big difference,” said Eric Rhea, vice president of L&P and president of its Bedding Group. “As mattress manufacturers search for ways to differentiate, many are adding durable, comfortable layers of NanoCoil.”
Each video is less than 15 seconds long. They can be seen at NanoCoilStory.com.
“The miniature stories are a fun reminder that our microcoils make a big difference in a mattress, and the stories you tell at retail matter,” said Mark Kinsley, staff vice president of marketing for the Bedding Group.