Tempur-Pedic, part of Lexington, Kentucky-based Tempur Sealy International Inc., has launched a nationwide marketing campaign using the tagline “Tempur-Pedic Sleep Is Power.”
The campaign features personal stories of nine people who sleep on Tempur-Pedic mattresses and spend their days doing extraordinary things. Using a mix of national TV, digital, radio and social media spots, the campaign is designed to show that sleeping on a Tempur-Pedic changes the way people feel and perform, according to a news release from the company.
“This breakthrough campaign will connect with our future owners by clearly demonstrating through our current owners that sleeping on a Tempur-Pedic is not just about recharging—it’s about personal growth,” said Rick Anderson, Tempur Sealy executive vice president and president for North America. “Tempur-Pedic is designed for people who want to feel and perform their best and for those who see this brand as an opportunity to optimize their personal potential. Through these inspiring testimonials, we will attract a new generation of owners. We believe this campaign will create unprecedented demand for Tempur-Pedic.”
“Our authorized retailers deserve to have ready-made customers walk in their stores prepared to buy Tempur-Pedic products,” he continued. “This message, supported by record levels of media weight, will do just that.”
The campaign kicked off with two TV spots featuring stories from Andy Stumpf and Michelle Salt. Stumpf was a Navy SEAL for 17 years and now is a military freefall instructor. Salt is a Paralympian, real estate agent and speaker who was seriously injured in a motorcycle accident in 2011. These days she’s also into snowboarding, dirt biking, wakeboarding, snowmobiling and mountain biking. The ads are designed to show how sleeping on a Tempur-Pedic enables them to perform at their peak during the day.
The campaign will continue throughout 2017 with additional TV spots on national outlets such as HGTV, CNN, ABC, NBC, E! and History.