Buffalo, New York-based mattress licensing group Restonic Mattress Corp. has launched a newly designed mobile-based retailer toolbox called BrandCentral.com.
The site, originally launched in 2010, has been re-engineered to deliver a mobile responsive digital shopping experience, the company said in a news release. Restonic retailers, representatives and factories can directly order point-of-purchase materials from the portal.
“Digital marketing has changed the way we do business and to better service our retail partners, we took a page out of Amazon’s playbook,” said Ron Passaglia, president and chief executive officer. “As a company, Restonic invests heavily in supporting its retail partners’ success strategies, bridging the gap between manufacturing and merchandising to deliver a consistent brand experience. Our new BrandCentral is a real-time solution that addresses real retail challenges.”
The new site provides access to industry research, digital marketing strategies and promotional campaigns.
Julia Rosien, Restonic Mattress brand director, added: “Supporting our retail partners to better reach today’s demanding digital consumer, we needed to ensure the engine powering this tool was optimized, as well, which is why we adopted a structured data model. Our research prior to launch provided insights on the diversity of keywords being used and search patterns to allow us insights into an opportunity gap. In the end, we have a powerful tool that will make all of our brand assets much easier to find and use.”