Atlanta-based Serta Simmons Bedding LLC has launched Tomorrow, a boxed-bed brand and accessories that ship directly to the consumer.
The mattress, which ships uncompressed, is a hybrid that combines temperature-regulating memory foam with individually wrapped coils. It retails for $990 in queen size.
Tomorrow includes a SleepTracker equipped with bio sensors to monitor and record sleep cycles, body movements and heart rate. In addition, it delivers personalized suggestions for better sleep.
Also part of the new package are pillows, sheets and comforters, plus blackout drapes. The 500-thread-count sheets are made of 100% USA-grown Supima cotton. Pillows are available in plush and premium memory foam.
All products are made at SSB’s factories in the United States.