Manufacturer Symbol Mattress, based in Richmond, Virginia, promoted its new climate-controlled SleepFresh bedding brand in two races as part of the Monster Energy NASCAR Cup Series.
The SleepFresh sleep system, introduced at the Winter Las Vegas Market, was the primary marketing sponsor featured on the Rick Ware Racing team’s No. 51 Chevrolet that competed in races at the Bristol (Tennessee) Motor Speedway and the Richmond (Virginia) International Raceway.
Symbol President Mike McQuiston said: “We’re very excited to be part of NASCAR and the Rick Ware Racing family. Partnering with a racing team was a natural for us because the SleepFresh system uses the same technology that powers climate-controlled automotive components.”