Online mattress retailer Saatva Co., headquartered in Westport, Connecticut, has named Joe McCambley to the new position of chief strategy officer.
With a long history in marketing and advertising, McCambley most recently was senior vice president of POP, a digital advertising and consulting agency, where he helped implement enterprise content strategies for Fortune 500 companies.
In his new role, McCambley assists with developing and executing corporate strategic initiatives and helps lead the company’s online operations, including marketing, social media and public relations.
“I have known Joe for many years and can attest to his expertise in revolutionizing the marketing and advertising industry, ” said Ron Rudzin, Saatva chief executive officer. “His background and knowledge will be a tremendous asset to our company.”
McCambley said: “It’s an exciting time to join the Saatva team as the company continues to disrupt the mattress industry. I look forward to contributing to the company’s continued success and working with the team to develop creative marketing strategies.”