Who’s most interested in tracking sleep?

The message about the importance of sleep seems to be resonating with one audience in particular—millennial women.

sleeping woman sleep tracker tracking sleep

Lumoid, a company that allows people to rent wearables, such as an Apple Watch or other types of tracking devices before buying, asked users what they are looking for, according to a July 24 article on Wareable.com.

More than 72% of millennial women were seeking a tracker for one reason only—to monitor their sleep, the article says. The women said they wanted to know more about their sleep patterns and why they felt tired in the morning.

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