High-end retailer Chicago Luxury Beds, which operates two storefronts in Chicago and an e-commerce site, has added a Vispring showroom to its River North store.
The store-within-a-store features the Vispring LaSalle mattress, named for a Chicago thoroughfare. It is produced exclusively for the retailer by the Plymouth, England-based luxury mattress maker. The LaSalle innerspring bed uses horsehair, cotton and wool in the cushion layers.
The store’s Vispring boutique gives the brand more visibility and extra floor space, and includes a planning area for custom-designed bedding.
“Chicago Luxury Beds is a long-standing retailer with an incredible reputation for quality and service, and we are thrilled to be expanding our relationship with the company,” said Magali Castillo, global marketing director for Vispring. “The LaSalle mattress is the perfect addition to our line of high-quality, custom-built beds.”
Mary Pat Wallace, founder of Chicago Luxury Beds, said: “We pride ourselves on offering our clients the best sleep systems on the market and have proudly carried Vispring beds for the past nine years. It’s an honor to deepen our relationship with the prestigious brand, and we’re pleased to offer the LaSalle model exclusively through our locations.”