The Mattress Recycling Council received 165 responses to its first-ever industry survey, which it conducted last summer.
While a majority of the responses were from retailers, the manufacturers that participated in the industry survey helped the nonprofit organization understand how MRC is perceived and how it can better communicate to this segment of the industry about the state laws and recycling options.
“With all the Bye Bye Mattress programs fully operational in California, Connecticut and Rhode Island, it was time to evaluate how well we’ve been reaching manufacturers, gauge their awareness and get their initial impression of our customer service,” said Amanda Wall, MRC marketing and communications manager. “For those not based in or offering their products for sale in these states, we were curious about their attitudes toward how their products are disposed of and if there was growing concern about environmental impact. We can’t draw definite conclusions without further research.”
Feedback provided through the survey is being used to improve recycling access and update consumer-education materials. New posters will debut in Rhode Island this month, followed by California and Connecticut in January 2018. MRC plans to conduct a similar industry survey in the summer of 2018.
