Successful Spring Air line, partnership supports pediatric cancer research

Boston-based mattress licensing group Spring Air says its three-bed Love Your Melon Back Supporter collection, introduced at the Summer Las Vegas Market, has had strong sales, with placements at more than 95 storefronts and 75 retailers.

Six Spring Air licensees are manufacturing the collection.

In creating the new bedding group, Spring Air partnered with Love Your Melon, a social benefit e-commerce company that donates one knit cap (or beanie) to a child battling cancer for every cap it sells. Love Your Melon also gives one-half of its profits to pediatric cancer charities. Recipient charities include CureSearch, Make A Wish Foundation, Ronald McDonald House Charities, St. Jude Children’s Research Hospital and others. The caps send a lighthearted message of caring to young cancer patients, many of whom are dealing with hair loss. To date, Love Your Melon has given away more than $2.6 million and more than 110,000 knit caps.

For each Love Your Melon Back Supporter bed sold, Spring Air buys and sends the consumer a Love Your Melon cap, which, in turn, nets a cap for a pediatric cancer patient. The collection carries the tag line, “Not Only Do We Have Your Back But We ‘Love Your Melon’.”

“We couldn’t be more excited with the success of this national program right out of the gate,” said Nick Bates, Spring Air president. “By staying true to the product development and having a strong social benefit link, retailers are able to get behind the amazing story and drive consumer traffic into their stores.

“Created through our product development committee, these mattresses and the story behind them will continue to grow. We’ve designed a competitive mattress at retail and given retailers and consumers the opportunity to join the fight against pediatric cancer.”

In addition to pocket springs, the zoned mattresses feature Spring Air’s Nu-Temp foam, a material designed to replicate the feel of memory foam but remain temperature neutral. The beds are designed with shades of blue upholstery and red handles. Showroom floor models feature red knit throw pillows that incorporate the Love Your Melon logo on a brown leather patch, similar to those found on the beanies. The mattresses retail from $799 to $999 in queen.

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