Atlanta-based Serta Simmons Bedding LLC contributed Beautyrest accessories to the celebrity gift bags distributed at the 2017 MTV Video Music Awards Aug. 27.
Some contained the Beautyrest Sleeptracker monitor and coupons for Beautyrest BlackICE memory foam pillows.
“Getting Beautyrest sleep accessories into the hands of influential musicians, actors and performing artists is a key part of marketing our brand to younger consumers,” said Michelle Montgomery, Beautyrest vice president of marketing communications. “Quality, high-performance sleep is important to performing artists and everyday performers alike. Our (products) are designed to help obtain this high-performance sleep, and we were thrilled to participate in this opportunity.”