PureCare Aims for Growth With 2 New Hires

Kelly Cosgrove and Jeff Fine

Phoenix-based sleep accessories supplier PureCare has hired two industry experts to build out its product development team as part of the company’s growth strategy for the coming year.

Kelly Cosgrove has been named vice president of product development and will help drive PureCare’s sleep wellness collection toward a fresh aesthetic and elevated home fashion direction. Cosgrove has extensive sourcing and retail experience as a buyer in soft goods and top of bed for major chains Ross Stores and Stein Mart and in store management for Kohl’s. Her merchandising expertise combines knowledge of retail sales, strategy and business operations with a keen eye for home fashion trends, according to a PureCare news release.

Jeff Fine joins PureCare as director of product development, a role that enables him to draw on his expertise in technical construction of textiles and supply chain to spearhead innovation in the responsive textiles category. A 35-year veteran of the bedding industry, Fine brings breadth and depth of experience in sales, merchandising and sourcing, having served in roles such as sales manager, buyer, inventory manager, and vice president of sales and merchandising. He also founded and launched three online businesses that give him the owner-operator perspective.

Cosgrove and Fine report to Sarah Bergman, who was recently promoted to chief marketing officer and senior vice president of product development.

“Kelly and Jeff fully understand PureCare’s vision of sleep wellness, and the skill sets they bring make them key players in the growth and expansion of our collection,” Bergman said. “We are well on our way to building several incredibly exciting programs for launch in 2022 and beyond.”

President Jeff Bergman continues to provide expertise and guidance to the product development team, and the department continues to report to Sean Bergman, chief operating officer.

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