How to Generate Creative Solutions

How to Generate Creative Solutions

According to new research, a combination of collaboration and isolation are best when working on a project. In the study, Boston-based researchers — Harvard Business School associate professor Ethan Bernstein, Boston University business professor Jesse Shore and Northeastern University professor David Lazer — analyzed three groups to see how well each completed a complex task, […]

The State of Email

The State of Email

For the fourth year, Adobe surveyed 1,000 office workers about their email habits and feelings about the communication vehicle. According to an Aug. 28 Associations Now article, the survey found: People are more likely to read work email (39% said they read all of work emails) versus personal emails (17% said they read them all). […]

Marketing to Gen Z

Marketing to Gen Z

Gen Z — those born between 1995 and 2012 — will account for 40% of all consumers by 2020, according to a May 15 article on Inc. If you haven’t already taken them into account when designing your marketing plans, clearly, you should. To gain insight into this generation, Stamford, Connecticut-based MNI Targeted Media Inc. surveyed […]

4 Work Days, not 5

4 Work Days, not 5

For eight weeks last spring, an Auckland, New Zealand, company tried an experiment: It allowed employees to work four days a week but get paid for five. The result was encouragingly positive. Employees at Perpetual Guardian, a trust and estate planning firm, got the same amount of work done (if not more) in the shorter […]