Retail veteran Silva joins Mattress Firm

Houston-based sleep shop chain Mattress Firm has tapped retail veteran Lorie Silva as chief merchandising officer. She replaces Craig McAndrews, who had been chief merchandising officer and then chief strategy officer. He left the company last year. Previously, Silva was director of bedding operations for Jordan’s Furniture, where she was responsible for the bedding operation, […]

Organic Mattresses Inc. targets millennials

MATTRESS INDUSTRY NEW RELEASE OMI Takes Steps to Position Organic Line to Millennials  YUBA CITY, Calif., Oct. 17, 2016 – Organic Mattresses, Inc. (OMI) said it would be focusing more of its marketing resources on the 75 million millennials in the market for a mattress. The company, the No. 1 manufacturer of certified organic mattresses under […]

BrandSource Launches Marketing Plan for RTO Members

BrandSource Launches Marketing Plan for RTO Members

Buying group BrandSource, headquartered in Tustin, California, has created a marketing plan for its Rental Industry Buying division, called TRIB. The plan includes affordable websites, point-of-sale materials, search-engine-optimization strategies, social media initiatives, and Google, Facebook and traditional advertising, according to a news release. “TRIB and the rent-to-own channel are very important to us,” said Jim […]

Art Van Brings Water to Flint, Michigan

Art Van Brings Water to Flint, Michigan

Retailer Art Van Furniture has collected more than a million bottles of water for the residents of Flint, Michigan. The company, headquartered in Warren, Michigan, about 60 miles from Flint, is collecting bottled water at all 100 of its stores in Michigan, Indiana, Illinois and Ohio. The company’s delivery trucks will take the water to […]

Palmpring To Open New Flagship Store

On December 30, Palmpring USA, a manufacturer and retailer of natural latex and coconut coir mattresses, based in Los Angeles, will relocate its flagship retail store from Wilshire Boulevard in Los Angeles, to 110 West Green Street in Pasadena, California. The new showroom will feature the company’s eponymous mattress brand, as well as Three Happy […]

ISPA news for June 2015

North Carolina, Alaska legislation introduced to ban flame retardants Legislation recently introduced in North Carolina would ban organohalogen and organophosphorus flame retardants in “bedding,” which could include mattresses. The legislation also would allow manufacturers of products not containing these restricted flame retardants to label their products as such. In Alaska, legislation has been introduced that […]

Sleep Country USA raises $160,000

Sleep shop chain Sleep Country USA, with headquarters in Kent, Washington, raised a record-breaking $160,000 at its 10th annual Pajama Bowl benefiting foster children. More than 800 bowlers at dual events in Portland, Oregon, and Seattle participated in the fundraiser. Proceeds went to 13 nonprofit organizations that assist foster children and will help pay for […]

Which side of the bed?

A recent survey shows Americans have preference for which side of the bed they sleep on. In fact, the majority want to get up on the right side of the bed. Literally. The study, conducted by online mattress company Saatva, found that men were more likely than women to care about which side they slept […]

Fall asleep with Jeff Bridges

Some of you may have caught Jeff Bridges’ Super Bowl commercial. He’s sitting in a couple’s bedroom playing a Tibetan singing bowl and reciting resonant ohms—all to advertise “Sleeping Tapes,” an album he recorded and uploaded to Squarespace. “The world is filled with too many restless people in need of rest—that’s why I filled my […]

To remain successful, think like a startup

To remain successful, think like a startup

Emily Holdman, vice president of venture-capital firm adventure.es, believes there are entrepreneurial principles all executives should adopt to innovate, stay nimble and respond quickly to new opportunities. And those principles center how to put a good idea into action. “Genius ideas don’t actually matter,” Holdman told those gathered for the 2015 ISPA Industry Conference. “Implementing […]