BedTimes Magazine https://bedtimesmagazine.com Bedding industry news and features Wed, 15 Jan 2020 19:48:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://bedtimesmagazine.com/wp-content/uploads/2019/12/cropped-BedTimes-Favicon-BT-copy-1-32x32.jpg BedTimes Magazine https://bedtimesmagazine.com 32 32 Colonial LLC Making a Good First Impression https://bedtimesmagazine.com/2020/01/colonial-llc-making-a-good-first-impression/ Wed, 15 Jan 2020 19:42:51 +0000 https://bedtimesmagazine.com/?p=108922 Display and branding specialist Colonial LLC helps dress beds...

The post Colonial LLC Making a Good First Impression appeared first on BedTimes Magazine.

]]>
Display and branding specialist Colonial LLC helps dress beds to sell
Colonial LLC’s management team includes (from left) Jimmy Keever, chief operating officer; Jim Keever Sr., chief executive officer; Wes Keever, president; Tim Lawson, director of sales; Larry Ausley, senior vice president of finance; and Jim Dunlap, senior vice president of operations.
Colonial LLC’s management team includes (from left) Jimmy Keever, chief operating officer; Jim Keever Sr., chief executive officer; Wes Keever, president; Tim Lawson, director of sales; Larry Ausley, senior vice president of finance; and Jim Dunlap, senior vice president of operations.

In this age when consumers’ shopping preferences and behaviors are growing more difficult to predict and influence, and the stakes for mistakes are rising higher, Colonial LLC employs a simple yet highly effective tool to stay ahead of the curve: the opinion survey.

For many years, the High Point, North Carolina-based display and branding specialist has conducted regular surveys of consumers, as well as retail sales associates, to identify emerging trends, barriers to purchase, key drivers for decision-making and other factors that influence bedding shopping and buying. Armed with this information, the company sits down with its customers to develop new programs and tools to better inform, engage and inspire consumers.

Highlights of its latest survey will be released at the Las Vegas Market Jan. 26-30. This new survey focuses on boxed beds and examines the key factors that motivate a shopper to buy a bed in a traditional store rather than online. 

“We confirmed that there is still a big group of people that want the opportunity to go into a store and lie on a bed before purchasing it,” says Wes Keever, president of Colonial. “The online guys have done a fantastic job of minimizing this with their marketing and their liberal return policies, but the bottom line is if you buy the wrong bed, you’re not getting the good night’s sleep that you’re seeking.”

Colonial’s last major survey, conducted by America’s Research Group in 2017, also revealed valuable insights about the mattress shopping experience. That study found that 36% of consumers who researched or shopped for a new mattress in the previous 12 months did not buy anywhere — a six-fold increase over a previous survey. The top reasons cited for postponing purchases included consumers’ worries about spending too much money on a new bed, fear of discovering their new bed feels different at home than it did in the store and concerns about buying the wrong product.

AT A GLANCE

Company

Colonial LLC

Headquarters

High Point, North Carolina

Specialty

Produces pillows, bolsters, pillow shams, foot protectors and other display materials customized to showcase individual bedding brands. In addition, the company offers a line of customized apparel, as well as high-end, FR-compliant tape-edge for mattresses.

History

Roots trace back to 1974 when Jim Keever Sr. founded N.C. Garment, a producer of embroidered baseball caps and screen-printed promotional products. In 1995, the company expanded into the bedding industry as Colonial LLC.

Ownership

Jim Keever Sr. and family

Learn more

ColonialLLC.com

“Our new research takes a deeper look into what’s holding these consumers back,” Keever says. “The goal was to identify what type of information and assistance consumers need that they aren’t getting either online or in a store that will help them make a more informed, confident purchase.”

Having this information will help Colonial and its customers develop new display and branding materials that increase brand awareness, improve perceived value and generate more sales. 

“Because of the huge amount of information and reviews that are now available online about sleep products, consumers are coming into stores more educated than ever before,” Keever says. “But, despite that, they are very worried about making a mistake. We work with manufacturers and retailers to address this concern so that consumers realize that going to a store is still the best way to buy a bed.”

“A whole new business”

Colonial has been developing creative point-of-purchase displays for the bedding industry since 1995. That’s when Jim Keever Sr., Wes Keever’s father, received a call from an employee at Sealy’s corporate office, asking if his company could make pillow shams incorporating the company’s tickings and logo for store displays. Until then, Keever’s company, N.C. Garment, specialized mostly in embroidered baseball caps and screen-printed promotional products. N.C. Garment was a cut-and-sew manufacturer he founded in 1974 after graduating from Pfeiffer University and working several years for Pellon Corp. 

This laser-cutting machine is among Colonial’s recent investments. Colonial has been developing creative point-of-purchase displays for the bedding industry since 1995.
This laser-cutting machine is among Colonial’s recent investments. Colonial has been developing creative point-of-purchase displays for the bedding industry since 1995.

“The Sealy job, which involved working with hundreds of ticking SKUs, led us into a whole new business, which has been our main focus ever since,” says Wes Keever, who was promoted to president of Colonial in September 2019 after 18 years of service. He replaced Derek Ritzel, who recently left the company to lead manufacturer Blue Bell Mattress. Jim Keever Sr. continues to serve as chief executive officer, and Wes Keever’s brother, Jimmy Keever, is chief operating officer. Rounding out the leadership team is Jim Dunlap, senior vice president of operations; Larry Ausley, senior vice president of finance; and Tim Lawson, director of sales.

Today, Colonial offers a wide assortment of pillows, bolsters, pillow shams, foot protectors and other display materials customized with embroidery, sublimation printing and other embellishments to showcase individual bedding brands. The company works with a broad cross section of bedding makers, including Corsicana, Kingsdown, King Koil, Purple, Resident, Sierra Sleep by Ashley and Tempur Sealy International Inc., as well as leading retailers, such as Jordan’s Furniture, Macy’s, Mattress Firm and Rooms To Go.

In addition, the company offers a line of customized apparel, as well as high-end, FR-compliant mattress tape-edge.

The company manufactures at four facilities in and around High Point and also maintains two warehouses in the area. Colonial employs more than 200. In addition, Colonial has partnerships with several offshore companies that provide display materials for bed makers doing business in other countries. These partners also supplement Colonial’s production in the U.S. market.

Colonial’s team uses the latest technology to cut materials with the highest degree of accuracy and consistency. Shown here is Tiffany Strickland. lead cutter.
Colonial’s team uses the latest technology to cut materials with the highest degree of accuracy and consistency. Shown here is Tiffany Strickland. lead cutter.

“We employ this hybrid production model so that our customers don’t have a lot of unused inventory at the end of a program that they have to write off,” Wes Keever says, adding that most mattress models have a defined life on a store floor and eventually will be replaced by a fresh model that typically requires a new set of display materials. “With our approach, we try to avoid any wild swings in inventory since we only produce what’s needed,” he says. “If all your display materials are coming from an offshore source, managing that process is much harder and can be very expensive if not managed efficiently.”

This production model also enables Colonial to respond quickly to customers’ demands so that “displays arrive when they’re needed and where they’re needed,” Keever says. “Manufacturers and retailers can’t afford to have any materials arrive late when they’re conducting a store opening or a big sale. There is too much lost opportunity cost if items aren’t displayed properly.”

From the foundation up 

In his new role as president, Keever plans to build on the solid foundation put in place by his father and Colonial’s two most recent presidents — Ritzel and, prior to that, Mark Hobson. 

“I have had the privilege to work with and learn from two outstanding mentors, as well as my father, who I continue to learn from every day,” Keever says. “Derek and Mark were both seasoned mattress veterans who brought a vast knowledge and understanding of the industry’s key issues to Colonial. Having learned so much from both, it is a natural progression for me to step in and build on that great foundation as we strengthen and expand the services we offer.”

Going forward, Keever says he plans to continue to strengthen Colonial’s customer-centric sales approach, leveraging consumer research, state-of-the-art manufacturing equipment and its in-house design talent “to help our partners succeed.” 

“We do all of our design in-house, which enables us to be much more responsive to our customers’ needs,” Keever says. “Our team has been with us quite a while, and it’s always fun to give them a new challenge to tackle for our customers and see them put their creative talents to use.” Design team leaders include Betsy Upton, lead designer; Megan Williams, art director for printing; and Amy Pierce, art director for embroidery. 

Illuminated silicone-edge graphics, such as this one, are a new addition to Colonial’s line.
Illuminated silicone-edge graphics, such as this one, are a new addition to Colonial’s line.

To execute the ideas its team comes up with, Colonial invests regularly in new machinery and software systems. Recent investments include laser and automated cutting machines, as well as enhancements in its embroidery and sublimation printing operations. “Advances in printing are taking place at a very rapid pace,” Keever says. “We work hard to keep up with that so we can offer our customers the latest technologies and applications.”

For the past several years, Colonial’s business has been “on a nice growth track,” Keever adds, “and I look forward to adding new elements to our portfolio that make fiscal sense while continuing to build a team that supports the best brands in the business. Our goal has always been to help our clients sell more and better mattresses, and that mission will not change.”

Emerging opportunities

In his new role, Keever expects to lead the company in new directions that emerge from current strengths. For example, in 2020, Colonial plans to launch its new K5 Solutions program, led by 30-year UPS veteran Tim Lawson. A new division of the company, K5 will offer inventory management and fulfillment services to a broad range of businesses, including mattress manufacturers, suppliers and retailers.

“We ship store kits to our customers every day and this ability to get parts out quickly and accurately has always been one of our core competencies,” Keever says. “With our base in High Point, we can reach approximately 60% of the U.S. with any ground or truck shipment within two days.”

Colonial has a headquarters facility in High Point, North Carolina, as well as several manufacturing facilities and warehouses in the area.
Colonial has a headquarters facility in High Point, North Carolina, as well as several manufacturing facilities and warehouses in the area.

K5 will provide Colonial’s customers with additional warehousing and shipping capacity during periods when “business spikes and they need some extra space,” Keever says, or on an ongoing basis when a company has outgrown its own facilities or prefers to have a partner handle certain aspects of fulfillment, such as direct-to-consumer shipments of boxed beds or products that have to be inventoried from overseas suppliers. To accommodate this new business, Colonial is updating and expanding its two existing warehouses.

Also expected to receive more attention in 2020 is Colonial’s apparel and promotions business. From T-shirts to caps to jackets, Colonial offers a wide array of products with customized embroidery and screen printing to promote brands to consumers — or to create camaraderie among employees. The promotions and apparel division is led by Bobby Jones, a longtime area sales manager.

“We see opportunities for new growth in promotions and apparel within the mattress industry, as companies look for new ways to strengthen and create more visibility for their brands,” Keever says. “It’s all about building brand awareness.”

New ways of shopping

As more consumers begin their mattress shopping journey online, gathering detailed information about specific brands and models from websites and social media, their expectations for the in-store shopping experience are changing, Keever says. That transition requires new approaches to selling, as well as new tools.

“Consumers have more information than ever at their fingertips, but they often are confused about which bed is the best choice for them,” he says. “They see the store as the place to go after they do their initial research. It’s where they can test a few different models, talk to a knowledgeable RSA about specific questions they may have and get comfortable with the decision to buy a new bed.”

While some online shoppers will choose to buy their new bed without any in-store testing, there’s still a large number of consumers who would prefer to visit a store if given the opportunity, Keever says, “and that’s why a growing number of the online specialists are now moving into traditional brick-and-mortar locations.”

Boxed bed specialists are expanding their reach with consumers both online and in-store and “have a nice selling proposition,” Keever says. At the same time, he says, brick-and-mortar retailers have “a great opportunity to increase their brand presence online and tell an equally compelling story to get more people into their stores.” 

For both types of companies, “it’s critical that the message you have in-store matches what’s online,” Keever adds.

In-store displays must be well-thought-out and organized so shoppers can easily identify the brands, models and constructions being offered, he says. Finally, RSAs have to make the most of every opportunity “by providing additional insights and information to reinforce a consumer’s buying decision,” Keever says.

Displays with a purpose

As a specialist in display and branding, Colonial helps mattress manufacturers and retailers plan, execute and launch new product lines. The process of developing a program to support a new bed at retail starts with a simple conversation with the customer about key goals, Keever says. 

“For some clients, it is all about communicating value. For others, it is all about standing out from the rest of the products and brands on the retail sales floor,” he says. “Some clients may be frustrated that the extra effort and cost they put into building their beds isn’t translating into more unit sales. And others have multiple brands in their line but are bothered that consumers, and even some RSAs, can’t differentiate them on the floor.”

Spence Lineback (left), sales manager, and Amy Pierce, art director for embroidery, review an embroidery treatment.
Spence Lineback (left), sales manager, and Amy Pierce, art director for embroidery, review an embroidery treatment.

After working with customers to identify their goals for in-store branding, Colonial designs top-of-bed displays that identify step-up features and differentiate collections using a combination of colors, fabrics, logos and other methods. The company utilizes all available space — from foot protectors and siderails to pillows and headboards — to help RSAs understand and communicate the most important benefits of each mattress. The displays contain visual cues that enable RSAs to quickly identify bullet points about each model “since even the best salesperson can’t remember everything,” Keever says.

In many cases, slots, flaps or pockets are built into top-of-bed dressings to hold price cards and information sheets, allowing RSAs to easily communicate the features and benefits of a mattress to customers. Such features also minimize clutter to create cleaner presentations.

With all of its top-of-bed materials, Colonial aims to deliver coordinated solutions that work on behalf of the entire brand, not just a single mattress model. Sometimes that means limiting the amount of splash on a promotional bed so it doesn’t compete with higher-priced models.

“Our studies have found that how a mattress is dressed can actually influence how much a consumer thinks it should cost,” Keever says. In a 2015 survey conducted by Colonial, seven out of 10 consumers surveyed said they were more inclined to lie on a mattress with a more elaborate display than one with a less elaborate display, and three out of four consumers said they expected top-quality bedding brands to have better looking displays than lesser-known brands. In addition, two out of three consumers in that survey said mattress displays with nice fabrics and embroidered messaging made them want to touch the beds more than beds without those features.

A similar survey conducted by Colonial in 2013 found that a bed dressed with three pillows and a foot protector was perceived to be worth 27% more than the same bed without those appointments, and the appeal rating for the dressed bed rose 25%.

Thinking digitally

As the sleep products industry begins a new year, Colonial will continue to come up with new ways to help customers creatively promote their brands in-store. One recent innovation Keever is excited about is silicone-edge graphics, in which a flexible silicone gasket is sewn to the four sides of a fabric graphic. The silicone edge makes the graphic easy to install and replace when a store is ready for a message change. The graphics can be lit from behind, creating additional impact and dimension.

Colonial also is investing in new tools, such as internet-
enabled kiosks and video loops, to help brick-and-mortar retailers better compete with online-only specialists. “We want to make it easier for consumers to access product reviews and model information in-store,” Keever says. “This is a big deal in online shopping, and we’re looking at how this information can be more easily accessed in-store, as well.”

Through all of its work, Colonial emphasizes a credo made popular during Hobson’s period as president: “You only have one chance to make a first impression,” Keever says, adding that the saying is one of a dozen “Colonial Rules” that help guide the company. 

“Our products always have to look their very best,” Keever says. “Anything short of that is a problem. If a display doesn’t look professional and attractive that reflects poorly, not only on the product, but also the brand it represents.”

The post Colonial LLC Making a Good First Impression appeared first on BedTimes Magazine.

]]>
ISPA Releases Mattress Industry Forecast https://bedtimesmagazine.com/2020/01/ispa-releases-mattress-industry-forecast/ Wed, 15 Jan 2020 18:37:40 +0000 https://bedtimesmagazine.com/?p=108914 Analysis projects declines in units and shipment values in...

The post ISPA Releases Mattress Industry Forecast appeared first on BedTimes Magazine.

]]>
Analysis projects declines in units and shipment values in 2019, followed by modest growth in 2020 and 2021 

The total U.S. mattress industry, including U.S.-produced units and imports, is expected to see declines in the dollar value and number of units shipped in 2019 before increases in 2020 and 2021, according to the most recent forecast from the Statistics Committee of the International Sleep Products Association.

The forecast, released in November, shows a 2% reduction in the value of mattress shipments and a 3.5% decrease in units shipped in 2019. For 2020, the forecast anticipates a 3.5% increase in the value of mattress shipments and a 2.5% increase in units shipped. For 2021, the anticipated increase in mattress value and units is 3% and 1.5%, respectively.  

The consensus view for U.S.-produced mattresses and stationary foundations is for declines in both the quantity and value of mattress shipments in 2019 before growth picks back up in 2020 and 2021. For 2019, the forecast shows a 2.5% decrease in the value of mattress shipments and a 5.5% decrease in units shipped. For 2020, the forecast anticipates a 2% increase in the value of mattress shipments and no change in units shipped. For 2021, the anticipated increase in mattress value and units is 2.5% and 1.5%, respectively.  

The forecast also contains timely economic and market analyses provided by Jerry Epperson of Mann, Armistead & Epperson Ltd., and Ashraf Abdul Mohsen of Association Research Inc.

For more information, contact Jane Oseth, ISPA member services manager, at joseth@sleepproducts.org or 703-683-8371.

The post ISPA Releases Mattress Industry Forecast appeared first on BedTimes Magazine.

]]>
Upcoming Malouf Forging Freedom Event Has Important New Focus https://bedtimesmagazine.com/2020/01/upcoming-malouf-forging-freedom-event-has-important-new-focus/ Wed, 15 Jan 2020 01:04:56 +0000 https://bedtimesmagazine.com/?p=108903 Sleep products supplier Malouf, based in Logan, Utah, and...

The post Upcoming Malouf Forging Freedom Event Has Important New Focus appeared first on BedTimes Magazine.

]]>
Sleep products supplier Malouf, based in Logan, Utah, and the registered nonprofit Malouf Foundation invite you to the fifth biannual Forging Freedom event at Las Vegas Market. On Monday, Jan. 27, 4:45 p.m. to 5:30 p.m., in the new Malouf showroom B1350, attendees will learn about a new initiative to help child abuse survivors find hope and healing.

Child abuse is an enormous problem with more than three million cases of child abuse reported annually in the United States. Many more instances are never reported to authorities. For children who have been abused in their home, the perpetrator is usually someone the child knows.

Forging Freedom attendees will discover how their businesses can get involved with this nationwide campaign to help abuse survivors. The presentation will offer listeners an understanding of the essential steps needed to make an impact on children in their communities.

Malouf OnWatch Certified badge

In addition, during the month of January, which is National Slavery and Human Trafficking Prevention Month, the Malouf Foundation is holding an OnWatch Challenge to encourage more businesses to become involved with its OnWatch training. The training educates the industry and individuals on the signs of human trafficking — and how to respond to them.  

“Once people realize the severity of human trafficking, they want to get involved, and we always encourage them to start with the OnWatch training,” said Jake Neeley, director of philanthropy for Malouf. “The more people who know the signs, the bigger difference we can make as an organization and as a society.”

As part of the OnWatch challenge, businesses are encouraged to have 90% of their employees trained by Jan. 31. Once that goal is reached, the participating business becomes a certified OnWatch Advocate, and they receive a custom badge to display on their website, on social media, or in an email signature. In addition, Malouf is donating $5 for every person who completes the training. All donations will further the foundation’s mission to end child sex trafficking and exploitation.

“My team has experienced the unpredicted benefits of the OnWatch training,” said Barry Whitehead, COO at Bailey’s Holding Company and an OnWatch advocate. “It has softened our hearts, strengthened our culture, and created a more engaged team.  We stand for something bigger than any one of us could individually.”

The post Upcoming Malouf Forging Freedom Event Has Important New Focus appeared first on BedTimes Magazine.

]]>
Adjustable Bases: Smarter Than Ever https://bedtimesmagazine.com/2020/01/adjustable-bases-smarter-than-ever/ Thu, 09 Jan 2020 00:46:15 +0000 https://bedtimesmagazine.com/?p=108875 Today’s stylish power bases offer a range of must-have...

The post Adjustable Bases: Smarter Than Ever appeared first on BedTimes Magazine.

]]>
Today’s stylish power bases offer a range of must-have features, from connectivity to massage, packaged with e-commerce in mind

At each new round of furniture markets, adjustable base makers unveil models with even more problem-solving features and high-tech innovations — and this year will be no exception, manufacturers say. 

Beginning with the Winter Las Vegas Market Jan. 26-30, power base producers will offer more smarts — apps, sensors and other technologies — that will allow consumers to operate their beds without remotes, link bases to other appliances in connected homes, and monitor their health and sleeping habits.

Instead of bulking up beds, those innovations and other new features, like whole bed tilt, are being designed into sleek, stylish bases that resemble modern furniture with high-end upholstery, fashionable legs and attractive finishes. Keeping bases light is more critical than ever to meet the demands of both e-commerce retailers that need to ship cheaply and brick-and-mortar retailers that want to offer customers cash-and-carry convenience.

Retailers are helping to drive sales by putting adjustable bases under more mattresses on their showroom floors and pricing mattresses with both flat and power foundations to show that they are an affordable upgrade. Those efforts, plus marketing on the part of both base producers and retailers, have raised awareness of the category to boost routine attachment rates at retail to 30%, 40%, even 50% at many stores. With aggressive sales, some retailers reach attachment rates of 70% or 80%, manufacturers say.

Let’s look more in-depth at some of the biggest trends in this quickly advancing category, starting with new functions and features designed to make adjustable bases must-haves for consumers.

Feature rich and smart

Jay Thompson, president of the Adjustable Bed Group of Carthage, Missouri-based Leggett & Platt Inc., says L&P is adding a top model to its Prodigy line in 2020. The Prodigy LBR with Comfort Connect “will be a truly connected bed, offering the user the ability to control home devices and set favorite ‘home scenes’ within the (Amazon) Alexa eco-system.”

Leggett & Platt Inc.’s Adjustable Bed Group offers a wide range of power bases, from entry-level to full-featured models, with price points typically ranging from $599 to $1,999.
Leggett & Platt Inc.’s Adjustable Bed Group offers a wide range of power bases, from entry-level to full-featured models, with price points typically ranging from $599 to $1,999.

“Our proprietary control system takes the memory feature to a new level, allowing the consumer to individualize the home environment by integrating with smart, off-the-shelf devices like door locks, lights and home alarms,” Thompson adds.

L&P has been making adjustable bases for 40 years and its line now includes a wide range of bases — from basic, entry-level models to full-featured, high-end options — with retail prices typically from $599 to $1,999. “While we source materials and finished goods aggressively from low-cost countries, Leggett & Platt’s strength is its robust North American footprint for both manufacturing and distribution,” Thompson says, noting that the company’s other competitive advantages include “short lead times, a broad product offering and competitive price points.”

Reverie, an adjustable base maker in Bloomfield Hills, Michigan, sees itself as “a sleep technology company first, so when we think about any product introductions, we want them to be moving forward technologically,” says Lisa Tan, Reverie chief marketing officer. “We pride ourselves on our ability to innovate and provide technological features at every price point, from the entry level to our premium products.”

“It’s a unique experience and a really cool feel, a little like floating in space,” says Lisa Tan, Reverie chief marketing officer, describing the experience of using the whole bed tilt feature of the company’s R650 base.
“It’s a unique experience and a really cool feel, a little like floating in space,” says Lisa Tan, Reverie chief marketing officer, describing the experience of using the whole bed tilt feature of the company’s R650 base.
Reverie offers two ways for people to operate their bases without remote controls. The Reverie Nightstand app allows control via smartphones, and the company recently rolled out Reverie Connect, a voice-activation technology.
Reverie offers two ways for people to operate their bases without remote controls. The Reverie Nightstand app allows control via smartphones, and the company recently rolled out Reverie Connect, a voice-activation technology.

The company’s eponymous Reverie line contains six models, including the popular R400 with head and foot adjustability and massage at a “velocity price point” of $1,200, Tan says. The step-up R450 HT ($1,499) adds head tilt for people who like to lie in bed and read. The top of the Reverie branded line is the R650, which features 3D Wave massage and an extra motor to provide whole bed tilt ($1,999). 

“You can tilt the entire base backward or forward,” Tan says. “It’s a unique experience and a really cool feel, a little like floating in space.”  

As part of the trend toward smarter beds, the Reverie Nightstand app allows sleepers to control bases with their smartphones instead of remote controls, and in October, the company started rolling out to retailers Reverie Connect, a voice-activation technology that can be used with Amazon Alexa and Google Home. 

“We’ve worked with Google to be a Google Skill,” Tan says. “So, instead of saying, ‘Hey, Google, tell my Reverie base to move to zero gravity,’ you can just say, ‘Move bed to zero gravity.’ Or eventually you will be able to set a bedtime skill (in a connected bedroom) so that you can set a bedtime routine and the lights are going to dim, your thermostat will go to 68 degrees and the base’s massage feature will start for 20 minutes — or whatever you want it to do. It’s a technology that allows people to live super comfortable lives that are optimized and run efficiently.”

To get retailer feedback in Vegas this month, Logicdata, which specializes in adjustable bed bases and other motion furniture, will soft launch a new app-enabled sleep sensor that can work in conjunction with its adjustable bases, says Dexter Weber, sales and marketing manager for the company, which is based in Deutschlandsberg, Austria, with U.S. headquarters in Grand Rapids, Michigan. The Logicdata sensor can detect whether a bed is occupied, if the occupants are active or sleeping, and monitors breathing, heart rate and sleep phases, Weber says. It also provides a rest quality rating on a scale from 0 to 100.

At Logan, Utah-based sleep products maker Malouf, in-house software developers created the Malouf Base smartphone app for iOS and Android that works with the four top models in the company’s seven-model power foundation line. The app allow sleepers to control and program functions without using a remote.

“You can program it to do what you want and it has Siri shortcuts, so, if your partner snoring is a repeated problem, you can say, ‘Hey, Siri, help a girl out’ and the bed will adjust,” says Scott Carr, Malouf marketing director. “Consumers, in general, are expecting more connected experiences and easy access to technology through their phones.” To augment the hands-free Siri Shortcuts and partner control features, at the Winter Las Vegas Market, Malouf will unveil a snore detection feature, which Carr calls “our most innovative addition yet.”

When it comes to its adjustable bases, Malouf tries “to be pretty aggressive on price, but technology is what we spend a lot of our time and energy on,” Carr says. 

Malouf’s newest base, introduced in July, is the E255, which features an upholstered frame with wireless remote and three preset positions: zero gravity, anti-snore and flat ($500). “It’s very sleek, foldable for easy shipping and has quite a few upper-end features,” Carr says. The top adjustable in Malouf’s line is the S755 ($2,000). “It’s the granddaddy of them all, with all the bells and whistles,” he says. Those bells and whistles include 12 dual-zone massage options, five preset positions, six programmable positions, Bluetooth compatibility, head tilt and lumbar support.

Customatic Technologies started out more than a decade ago as Customatic Adjustable Bedz but changed its name to better reflect its focus on advanced technologies and customized products.

“We’re constantly pushing the envelope with new technologies,” says Phil Sherman, president of the Natick, Massachusetts-based company. “That’s why we have so many patents. I think people come to us for uniqueness. That’s how we set ourselves apart: being the company that creates better products with higher profit margins.”

The company offers a half-dozen adjustable base styles, but all can be adapted and customized for retailers that want private-label lines, Sherman says. Two popular Customatic models include the Galaxy and FeatherLite. Depending on which features are included, they retail from $499 to $999.

Customatic is exploring artificial intelligence to solve some consumers’ sleep problems and plans soon to launch an anti-snore technology it calls SnoreTech. Without divulging proprietary details, Sherman says SnoreTech monitors biorhythms and automatically elevates the mattress when it detects snoring, all without wearable tech or audio devices.

“It’s something brand new,” Sherman says. “It can automatically adjust to conditions without consumers having to do anything. We find that consumers want their problems solved without effort on their part.”

W. Silver Products offers a full array of features in its Silver and Gold series adjustable bases, with prices starting at $599. At the Winter Las Vegas Market, the company will add a new base to its Gold series. Priced at $1,499, a new top price point, the base will include massage, USB ports, multiple memory functions and neck tilt, says Brent Polunsky, sales manager for the El, Paso, Texas-based company.

WSP, originally a maker of steel bed frames and rails, added adjustables under the Comfort-n-Motion brand to its line several years ago. Initially, the company imported bases but then moved production to Juarez, Mexico. “We build the sub-assemblies, cut foam, cut fabric and do our own testing — load bearing, cycle count testing, etc.,” Polunsky says. “We can turn on a dime. We can walk out into the factory, make a change and start delivery in a week.”

“Retailers should feel comfortable that the base they buy from us has been made by us and tested by us,” he adds. “It’s going to last and we’re going to stand by it.”

They’ve got the look

Manufacturers are packing the many features of their latest adjustable bases into ever sleeker and thinner packages, much like makers of the newest smartphones do. In addition to looking good as standalone foundations, the bases fit neatly into traditional headboard and footboard designs, and appeal to younger consumers who prefer the look of platform bases.

For instance, Reverie’s R550 base features a wood veneer on the lower deck. “It’s a very attractive base if you want to use it without bedroom furniture,” Tan says. The step-up R550L offers additional lumbar support.

“Today, it’s all about making a statement,” Sherman says. “As the paradigm has changed from hospital bed to lifestyle base, the appearance has changed from something antiseptic to something with more design flair.”

Customatic’s Magellan foundation sits upon designer legs and comes with a coordinating headboard and attachable nightstands ($1,299). It’s more than an adjustable base, Sherman says; it’s a fashionable bed. “Part of our design process is thinking, ‘How do we glamorize the adjustable base? How do we make it a fashion statement as opposed to just a functional base?’ ” 

Good to go

Every part of the bedding business has been impacted by e-commerce and the rise of direct-to-consumer producers. The adjustable segment is no exception, with manufacturers adding boxed, easily shippable models that can be sold via e-commerce or as a cash-and-carry item through brick-and-mortar retailers.

Logicdata specializes in such bases. “We take a different approach to the (adjustable base) market by focusing on offering high-quality adjustable bases with packaging optimized for shipping,” Weber says. “Our adjustable bases are made to be UPS/FedEx shippable without the need to pay oversize fees. This makes our product perfect for e-retailers and retailers with an online presence, as well as retailers that want to offer adjustable bases that a consumer can take home in their vehicle and set up easily themselves.”

Logicdata specializes in lightweight bases, like the SILVERlite, that are well-suited for e-commerce sales and for retailers that serve customers who want manageable cash-and-carry options.
Logicdata specializes in lightweight bases, like the SILVERlite, that are well-suited for e-commerce sales and for retailers that serve customers who want manageable cash-and-carry options.
At the Winter Las Vegas Market, Logicdata will unveil a new app-enabled sleep sensor. Among other things, the sensor tracks heart rate, breathing and sleep efficiency.

The vertically integrated company produces its own components, including actuators, remotes, control boxes and power supplies, “giving us the advantage of having a complete system where every single piece is made specifically to work perfectly together in a unique design optimized for shipping,” Weber adds.

Logicdata’s SILVER series includes the SILVERstandard and the SILVERlite. The SILVERstandard has “a clean, modern European design” with control features built into the side rails to make room for underbed storage. In addition to head-up and foot-up positioning, it includes USB ports, underbed lighting, memory positions and optional massage among its features. It retails from $1,200 to $1,500.

Logicdata recently launched SILVERlite “with the smallest packaging on the market,” Weber says. Its features include head-up and foot-up adjustability, memory positions and underbed storage ($800 to $1,000). “This adjustable base is ideal for e-commerce customers, as well as customers living in big cities,” Weber says. “The small packaging and ready-to-assemble design make it easy to move up or down stairs, through narrow hallways, into elevators and into smaller apartments.”

Soon, there will be more lightweight, shippable bases on the market.

L&P will roll out several new adjustables during the Winter Las Vegas Market, including the “parcel-friendly” Symmetry collection of ultra-low-profile, platform-friendly bases, Thompson says. “With retail price points well under $1,000,” he says, “we think these models will appeal to furniture stores, sleep shops and e-commerce retailers.” 

For its part, WSP will use the Vegas show to launch a well-priced, feature-filled base made to be easily shipped via UPS and FedEx, Polunsky says. Retailing for $599, it will include head and foot adjustability, a zero-gravity feature, flat-position button and a flashlight in the remote.

WSP also will introduce a new line of adjustables made with convenience and portability in mind. The six-legged bases are designed to “fold in half to allow for easier handling in both the consumer’s home and the retailer’s warehouse,” Polunsky says. The three models will retail from $699 to $999.

This month, Customatic plans to debut its New Dawn adjustable base, which the company calls the “lightest full-function adjustable on the market.” As an added feature, it can be customized with textiles that offer anti-bacterial and anti-microbial properties, as well as improved airflow.

“One of the newest, coolest items we’re doing are the Complete Sleep adjustable mattress and base packaged in one shippable box,” Sherman says. “We thought, ‘If boxed mattresses are successful, why wouldn’t a mattress and adjustable base boxed together do well?’ ” The Complete Sleep package is priced from $799 and $999. 

Also coming this year is the Supernal 2, a boxed version of Transfer Master’s adjustable base. (See story on page 41.) “It’s going to be price-sensitive but certainly not the cheapest. It will be reliable and competitively priced for a quality mechanism and bed,” says Aaron Goldsmith, president of Transfer Master, an adjustable base maker headquartered in Postville, Iowa, that specializes in producing beds for the medical market.

When price points fall

As the adjustable category has grown, producers say, they have experienced some of the same frustrations as mattress manufacturers, including growing competition from imports, downward pressure on prices and a commoditization of the category. 

“Over time, for some retailers, it has become less and less about the design of the product or the integrity of the product and more about the price,” Sherman says, pointing in particular to the trend of retailers offering “free adjustable base with purchase” to increase their showroom traffic.

“If they want to offer a head-up-only basic base free with mattress purchase, I’m not opposed to it as long as the sales associates are explaining all the things a full-featured adjustable base can do: the underbed lights, the USB ports, the massage, etc.,” Sherman says. 

To meet demand for a broader range of price points, Reverie introduced a lower priced line called OSO by Reverie.

Transfer Master’s Supernal 5 includes whole bed tilt and reverse tilt, and retails for $4,000 in twin size.
Transfer Master’s Supernal 5 includes whole bed tilt and reverse tilt, and retails for $4,000 in twin size.

“About two years ago, we started seeing an inundation of lower price points  hitting the market and we had to get into that segment without sacrificing quality,” Tan says. “The advantage to the lower-priced line is more people can afford to sleep on an adjustable base.”

The starting OSO by Reverie model, the O200, is the type of head-up model that many retailers use as part of their “free base with purchase” promotions, Tan says. The five models in the line step up from there to the top model in the group, O400T, which has head-up and foot-up capabilities, along with programmable positions. Prices for the bases, all of which are foldable and shippable, range from $599 to $999.

Thompson notes that while price points have dropped, many consumers are getting “more for less.” One of L&P’s best-selling power bases is the Simplicity HFM, which comes with a capacitive touch remote, dual charging ports and an 850-pound lift capacity. Another key feature: a “velocity price point below $750,” Thompson says. 

“As technology advances and the product category scales, features have improved at a lower cost,” Thompson says. “This has been an important driver of growth, and many retailers have seized the opportunity to embrace the product category that is now more feature-rich and affordable.”


Feature-Filled Bases Can Lead to Healthier Sleep, Better Lives

Although most of today’s adjustable bases no longer look much like their ancestor, the hospital bed, they still offer plenty of health and wellness benefits.

“You can really build value by showing the health benefits of an adjustable base,” says Brent Polunsky, sales manager for W. Silver Products, a base maker headquartered in El Paso, Texas. “I’m always cautious not to say they cure conditions, but they can help.”

W. Silver Products' GS71 is part of its Gold Series of adjustable bases and has been among its best-selling power bases. The company will introduce a step-up model in Las Vegas this month.
W. Silver Products’ GS71 is part of its Gold Series of adjustable bases and has been among its best-selling power bases. The company will introduce a step-up model in Las Vegas this month.

Consumers with conditions ranging from sleep apnea to edema to back pain may benefit from features like head and foot adjustability and massage. Meanwhile, newer innovations like whole bed tilt can help athletes who need a post-workout recovery, as well as people who spend time in bed because of serious health issues, says Lisa Tan, chief marketing officer for Reverie, an adjustable base maker in Bloomfield Hills, Michigan.

A technology like hands-free, voice-activated Reverie Connect paired with a feature-filled base is ideal for people who have limited mobility from conditions such as quadriplegia, multiple sclerosis and cerebral palsy, Tan says. “It’s crucial for them to be able to move and shift positions throughout the night,” she says. “Voice activation with an adjustable base can help people live healthier, better lives.”

Transfer Master Products, an adjustable base maker headquartered in Postville, Iowa, specializes in producing beds for the medical market, particularly for rehab facilities, and uses that expertise to make the Supernal line for retail. Supernal models look less like hospital beds than the company’s core products but still are aimed at baby boomers and consumers of all ages with disabilities or other medical conditions, says Aaron Goldsmith, president of the company.

“With Supernal, we moved the image of our bed from a medical product to a piece of furniture that has accommodations for people with special needs,” he says. “We’ve positioned ourselves to target the baby boomers and people who have obvious health problems,” such as mobility issues that require use of a cane, walker or wheelchair.

“If someone says, ‘I can only sleep in my recliner’ or says, ‘My wife has pulmonary issues, edema or terrible arthritis’ — those are my customers,” Goldsmith adds.

Transfer Master’s Supernal 3 model, best known as the Supernal Hi-Low, lowers and raises to allow people to get in and out of bed more easily. It also features head and foot adjustability, head tilt, variable massage settings, wall hugging capability and a simplified backlit wireless remote for easy nighttime use. The step-up Supernal 5 adds whole bed tilt and reverse tilt. Both models come with optional side rails and vinyl mattress covers.

The Supernal 3 retails for $3,000 in twin size and the Supernal 5 for $4,000 in twin. “I make a living disproving everybody else out there who tells me our beds are too expensive,” Goldsmith says, noting that, as a niche player, his goal is not for his products to take over the floor of every mattress retailer but to be an option for those consumers who can benefit from Transfer Master’s expertise and designs.

“(Our research shows) one out of five people has a disability or takes care of someone with a disability,” Goldsmith says. “For that customer, Supernal is the best option.”

The post Adjustable Bases: Smarter Than Ever appeared first on BedTimes Magazine.

]]>
Coming Together https://bedtimesmagazine.com/2020/01/coming-together-seena-magowitz-golf-classic/ Wed, 08 Jan 2020 00:32:58 +0000 https://bedtimesmagazine.com/?p=108845 The bedding industry brings people together in many ways....

The post Coming Together appeared first on BedTimes Magazine.

]]>
The bedding industry brings people together in many ways. Of course, there’s the obvious: We work daily as colleagues, co-workers, buyers, sellers, partners and even competitors. 

But we also come together for common causes and shared interests. For more than 100 years, the International Sleep Products Association has afforded members the opportunity to join together at what is known as ISPA EXPO, which is set this year for March 18-20 in New Orleans. Obviously, the purpose of the biennial show is for members to conduct business, but everyone genuinely seems to light up as they catch up with old friends and make new ones at receptions, meals and on the show floor.

Once again, the Seena Magowitz Golf Classic Nov. 1-3 held the Ugly Pants contest. One “colorful” team included (from left) Mark Kinsley of Englander; Doug Guffey of Serta Simmons Bedding LLC; Daniel Von Hoff, pancreatic cancer researcher with the Translational Genomics Research Institute; Jimmy Fleming of Tietex International Ltd.; and Adam Lava of A. Lava & Son. (Photo by Mark Quinn)

This month, in the neon capital of the world, thousands of bedding manufacturers and retailers will meet at the semiannual Las Vegas Market (Jan. 26-30). Many activities during the show include parties and receptions, as well as fundraisers, such as the 12th annual Ante4Autism poker tournament (Saturday, Jan. 25). Sponsors for the event include numerous bedding companies, and the event will spotlight celebrity players such as Jose Canseco. Proceeds will be donated to five autism-related charities. As of February 2019, the charity had raised $712,386.

And speaking of fundraisers, another event that has become a tradition for members of the mattress and home furnishings industries is the Seena Magowitz Golf Classic. The 17th annual event, held Nov. 1-3 in Phoenix, raised more than $1.3 million to support pancreatic cancer research at the Translational Genomics Research Institute in Phoenix. In addition to golf, participants got a taste of the Wild West at the Corona Ranch and were treated to a gala dinner at the Arizona Biltmore. After dinner, Daniel Von Hoff, physician in chief and director of translational research at TGen, shared successes in his research, and about dozen survivors told their moving stories. The next morning, dozens of duffers hit the links, attired for the now-famous Ugly Pants contest. 

I look forward to our paths crossing soon.

The post Coming Together appeared first on BedTimes Magazine.

]]>
A Thankful Editor https://bedtimesmagazine.com/2020/01/a-thankful-editor/ Wed, 08 Jan 2020 00:20:44 +0000 https://bedtimesmagazine.com/?p=108838 I think it’s important — and well-deserved — every...

The post A Thankful Editor appeared first on BedTimes Magazine.

]]>
I think it’s important — and well-deserved — every year or two to recognize the people whobring you BedTimes. There are six women, along with me, who manage the editorial, advertising and circulation functions of our magazine, which is published monthly and has a strong social media presence. The same full-time staff also creates our sister publication, Sleep Savvy.

Putting together 20 magazines a year takes focus, conviction, skill, creativity, quick thinking and a healthy sense of humor. Here’s a brief introduction to the women who work their magic to deliver these pages to you:

• Kerri Bellias, vice president of sales, is responsible for the advertising you see here. An experienced magazine advertising professional, Kerri brings grace and persistence to this critical position.

• Managing ad contracts, deadlines, materials and myriad other ad-related tasks is Julie Lewis Dossey, our ad production and sales coordinator. Her organizational skills and attention to detail help keep the magazines running smoothly. 

• On the editorial side, Barbara T. Nelles oversees our cyber efforts, thus her title content manager and digital editor. She has seemingly boundless knowledge of the mattress industry and an unyielding pursuit of perfection.

• Managing editor Beth English, a veteran journalist and editor, complements the team with her insightful writing, strong editorial intuition, congenial manner and a willingness to lend a hand whenever and wherever needed.

• Stephanie Belcher is our creative director, who never ceases to bring seemingly nonvisual stories to life. Not only does she find ways to illustrate the focus of a story, she also helps with advertising, planning and more.

• And there is our steadfast circulation manager, Mary Rulli, who masterfully manages our readers’ accounts. Her dedication to making sure subscribers receive their magazines in a regular and timely manner reminds us why we are here in the first place: to meet the needs and interests of our readers. After all, it doesn’t matter how hard we work on an issue if our readers don’t receive it. 

• No proper holiday message of appreciation would be complete without mention of our freelancers. Cindy Sheaffer proofreads our magazines after they’ve shipped to the printer. Think of it as last call before ink hits the paper. I’m so grateful for — and often appalled by — the mistakes she finds.

•  Gary James and Julie A. Palm are BedTimes’ top freelance writers. With impeccable journalistic instincts and writing talents, combined with their industry experience, they know how to zero in on the topics that matter the most to bedding manufacturers and suppliers.

I respect my co-workers for their publishing acumen. But more important, the friendships we’ve developed and nurtured make me thankful.

From our staff to yours, we wish you a happy holiday season.

The post A Thankful Editor appeared first on BedTimes Magazine.

]]>
Serta Teams Up With DJ Clark Kent for New Sneaker https://bedtimesmagazine.com/2020/01/serta-teams-up-with-dj-clark-kent-for-new-sneaker/ Tue, 07 Jan 2020 20:30:09 +0000 https://bedtimesmagazine.com/?p=108826 Atlanta-based mattress major Serta Simmons Bedding LLC is extending...

The post Serta Teams Up With DJ Clark Kent for New Sneaker appeared first on BedTimes Magazine.

]]>
Serta Teams up with DJ Clark Kent for new sneaker

Atlanta-based mattress major Serta Simmons Bedding LLC is extending its comfort technology into a limited-edition sneaker through a collaboration with-hip hop musician and producer DJ Clark Kent.

Called the iC1, the sneaker features the same iComfort by Serta UltraCold System technology used in its mattresses that contains carbon fiber designed to absorb excess heat. The shoe also includes Max Cold Fabric, which is made from high-performance fibers designed to provide an instant cool-to-the-touch sensation. The shoe also features a foam insole that is designed to mimic the feeling of an iComfort mattress. 

“When I was approached by Serta, I was humbled and honored but also very intrigued,” DJ Clark Kent said. “It’s not often a mattress company wants to create a shoe, but I was up for the challenge. When creating the shoe, I used all premium materials including croc, lizard and ostrich embossed leather mixed with the Serta mattress components and cooling foam. Before this project, I had never thought to put mattress material in a shoe, but it makes sense to bring the comfort and cooling of the iComfort mattress to the sneaker community.”  

Onney Crawley, vice president of marketing at Serta, said: “The iComfort line was created based on in-depth consumer research that found staying cool is the most important feature when it comes to purchasing a mattress. We are excited to bring consumers our iComfort technology in a new and unique way through this limited-edition sneaker designed by DJ Clark Kent. The iC1 is the first wearable mattress for your feet.” 

Each sneaker is handmade for Serta by DJ Clark Kent and Garrixon Studios. Every shoe is numbered and includes a mattress tag with special collection details. The unisex sneaker, which retails for $99, is available at Urban Necessities retail locations in New York City and Las Vegas.

The post Serta Teams Up With DJ Clark Kent for New Sneaker appeared first on BedTimes Magazine.

]]>
Verlo Aims for Fun With Ads https://bedtimesmagazine.com/2020/01/verlo-aims-for-fun-with-ads/ Tue, 07 Jan 2020 20:21:45 +0000 https://bedtimesmagazine.com/?p=108817 Milwaukee-based factory-direct chain Verlo Mattress took a humorous tack...

The post Verlo Aims for Fun With Ads appeared first on BedTimes Magazine.

]]>
Verlo’s mascot, Mattie, replaces Santa in holiday advertising, with expected awkward results.
Verlo’s mascot, Mattie, replaces Santa in holiday advertising, with expected awkward results.

Milwaukee-based factory-direct chain Verlo Mattress took a humorous tack in its 2019 holiday commercials streamed online and on broadcast television in select markets. 

The “Bad at Marketing, Great at Mattresses” commercials featured Verlo mascot Mattie replacing Santa Claus for holiday photos with children, with awkward results. 

“’Bad at Marketing’ draws attention to the fact we offer a superior product without the hype, and we’re poking a little fun at ourselves and the retailing industry in the process,” said Dirk Stallmann, Verlo’s executive vice president. “As the nation’s largest retailer of locally built, custom-fit mattresses, our focus has always been on creating the best quality product and providing excellent value for customers, many of whom come back because of the high quality sleep and comfort they get from a Verlo mattress.”

Since the beginning of 2019, Mattie has been seen attempting to draw attention for Verlo by trying to jump a bicycle over stacked mattresses like Evel Knievel, wearing roller skates and flipping a ‘sale’ arrow sign along a busy road, disco dancing with store associates, waving sparklers in front of a Fourth of July sale banner and attempting a water ski jump (like Fonzie jumping the shark on TV’s “Happy Days”)  — each with disastrous results. In each commercial, a message flashes on the screen: “Our marketing ideas may not be great … but our mattresses are.”

“The feedback we’ve received on ‘Bad at Marketing’ has been overwhelmingly positive,” Stallmann said. “People seem to appreciate companies and brands that don’t take themselves so seriously and can poke fun at themselves. We’ve had a lot of fun with ‘Bad at Marketing, Great at Mattresses’ because it’s allowed us to highlight the high-quality, direct-to-consumer service that Verlo has delivered for 61 years.” 

The post Verlo Aims for Fun With Ads appeared first on BedTimes Magazine.

]]>
Sheex Opens First Pop-Up Store https://bedtimesmagazine.com/2020/01/sheex-opens-first-pop-up-store/ Tue, 07 Jan 2020 20:14:41 +0000 https://bedtimesmagazine.com/?p=108809 Sheex Inc., a sleep accessories and sleepwear supplier based...

The post Sheex Opens First Pop-Up Store appeared first on BedTimes Magazine.

]]>
Sheex opened its first pop-up store at the King of Prussia Mall in Pennsylvania last year. The supplier plans to open permanent stores this year, with a five-year plan of 50 stores.
Sheex opened its first pop-up store at the King of Prussia Mall in Pennsylvania last year. The supplier plans to open permanent stores this year, with a five-year plan of 50 stores.

Sheex Inc., a sleep accessories and sleepwear supplier based in Marlton, New Jersey, opened its first pop-up store on Friday, Nov. 22, in the King of Prussia Mall in Pennsylvania.  

The space offers the entire Sheex Performance Sleep system, including its patented performance sheets, comforters, pillows, duvets and shams, mattress pads, and sleepwear.

“Sheex is most famously known for our patented performance bed sheets, but we offer performance sleep products that encompass the entire sleep experience,” said Susan Walvius, co-founder and co-chief executive officer. Product experience walls, in addition to beds, provide an up-close look at the fit and finish of the products. 

Located on the upper level of the mall, the pop-up store has a limited four- to six-month lease with plans for a permanent store at King of Prussia. The company plans to open as many of 50 permanent stores in the next five years. 

“All of our Sheex products start with innovative and ridiculously soft fabrics that feel great against your skin,” said Michelle Brooke-Marciniak, also a co-founder and co-CEO. “From sheets to comforters, pillows, sleepwear, even a Sheex mattress, everything we do is designed to perform with your body and keep you cool, dry and comfortable while you sleep. Our unique pop-up store will allow customers a firsthand opportunity to experience these amazing fabrics and design a bedding bundle unique to their sleep personality.”

The post Sheex Opens First Pop-Up Store appeared first on BedTimes Magazine.

]]>
FoamPartner Expanding Manufacturing Capacities in Germany https://bedtimesmagazine.com/2020/01/foampartner-expanding-manufacturing-capacities-in-germany/ Tue, 07 Jan 2020 19:49:38 +0000 https://bedtimesmagazine.com/?p=108789 FoamPartner Fritz Nauer AG, with headquarters in Wolfhausen, Switzerland,...

The post FoamPartner Expanding Manufacturing Capacities in Germany appeared first on BedTimes Magazine.

]]>
FoamPartner Group expands facility in Germany
FoamPartner’s new foam converting center in Duderstadt, Germany, is expected to open in the first half of this year.

FoamPartner Fritz Nauer AG, with headquarters in Wolfhausen, Switzerland, is building a converting center for industrial foams at the company’s site in Duderstadt, Germany. 

The new center is scheduled to go on stream in the first half of this year and will lead to the creation of several new jobs, the company said in a news release. 

“There is a rising demand for custom-tailored technical foams in specialized industrial application areas,” said Michael Riedel, chief executive officer. “For this reason, we have decided to build a new converting center that meets this trend and will significantly expand our supply capacities” 

The new center will be equipped with state-of-the-art technology to provide customized technical foam solutions for various applications, the company said. Solutions are particularly aimed at acoustics, sealing and filtering, as well as in household surface treatment and packaging segments. The center mainly will process foam materials from the company’s own three European production sites in Leverkusen, Germany; Duderstadt; and Wolfhausen.  

Several different manufacturing cells in the new converting center will deliver customer-specific products and will use advanced control and process technologies, among others, in cutting, stamping, milling, drilling, laminating and packaging. In addition, there will be a small-scale machining center for customized specialty products in lower volumes. 

The new 90,000-square-foot converting center represents an overall investment of about $11 million, the company said. Duderstadt also will take over most of the production business of the group’s site at Stadtallendorf, Germany, which is expected to close operations by the end of June. 

The post FoamPartner Expanding Manufacturing Capacities in Germany appeared first on BedTimes Magazine.

]]>