Spring Air Bear Emerges From Hibernation

Spring Air Bear Emerges From Hibernation

Mattress licensing group Spring Air International, headquartered in Chelsea, Massachusetts, has brought back its marketing bear after a 10-year hibernation to tout the company’s flagship Back Supporter line. The bear made its debut as Spring Air’s mascot in 1997, appearing in TV commercials and print advertisements. And for several years, a caricature of the bear […]

Fun Quiz Reveals Your Sleep Animal

Fun Quiz Reveals Your Sleep Animal

Do you sleep like a bear, dolphin, lion or wolf? According to Michael Breus, a sleep specialist and author of the new book “The Power of When,” there’s a reason why our daily activities and sleep habits vary—our biological clocks tick differently. To help understand these variations, he categorizes four chronotypes, or classifications, based on […]