Sweet! Candy-coated mattress promotes new bed in a box

Sweet! Candy-coated mattress promotes new bed in a box

New York mattress retailer Craig’s Beds has partnered with Twelv Magazine to cover a queen-size mattress with 26,135 gummy bears. The sugary stunt promotes the launch of The Craig’s Bed by Summerfield, a specialty mattress in the retailer’s private-label collection that ships compressed, rolled and boxed. The candy-covered bed is on display at New York-based candy-store […]