Writing e-newsletters people want to read

Writing e-newsletters people want to read

With social media algorithms leaving businesses scratching their heads, the email newsletter is coming to the forefront as a dependable way to reach your consumers. “The question isn’t whether or not you should start an email newsletter; it’s how can you create a newsletter that people actually want to open?” writes Cayleigh Parrish in a […]

Supply-Side Economics: 10 Strategies for Building and Maintaining Profitable, Lasting Partnerships with Your Suppliers

Supply-Side Economics: 10 Strategies for Building and Maintaining Profitable, Lasting Partnerships with Your Suppliers

BY JULIE A. PALM Quick! Name the people most vital to your company’s success. Did you say your employees? Yes, definitely important. Customers? Of course. But what about your suppliers? They may not have jumped immediately to mind, but whether your business thrives or withers is rooted in your relationship with your suppliers. If  “suppliers” wasn’t your […]

Tempur Sealy Brand Surprises Homeowners with Mattress

Tempur Sealy Brand Surprises Homeowners with Mattress

Mattress maker Tempur Sealy International has launched a campaign to surprise a select group of new homeowners with a Sealy Posturepedic mattress and other gifts on the first night in their new home. Called First Night, the campaign is brought to life through digital content that captures the “astonishment and heartfelt reactions” of homeowners being […]