Writing e-newsletters people want to read

Writing e-newsletters people want to read

With social media algorithms leaving businesses scratching their heads, the email newsletter is coming to the forefront as a dependable way to reach your consumers. “The question isn’t whether or not you should start an email newsletter; it’s how can you create a newsletter that people actually want to open?” writes Cayleigh Parrish in a […]

Get More Replies with This Email Closer

Get More Replies with This Email Closer

It turns out, your mother was right. A little gratitude goes a long way—especially when it comes to email. Boomerang, makers of an email plug-in, analyzed more than 350,000 email threads to see which closing garnered the highest response rate. Emails that closed with some form of “thank you” pulled in the highest response rates […]