The Better Sleep Council launches new sleep blog on BetterSleep.org

The Better Sleep Council launches new sleep blog on BetterSleep.org

News release ALEXANDRIA, VA – February 13, 2018 – To continue helping consumers start every day with a good night’s sleep, the Better Sleep Council (BSC), the consumer-education arm of the International Sleep Products Association, is unveiling the Better Sleep Council Blog on February 13. The blog will serve as a resource to educate and […]

Finishing the year strong

The Better Sleep Council’s website, BetterSleep.org, attracted a lot of attention in 2017. As of December 2017, the site had recorded more than a million visitors. This comes after a complete redesign and launch in May 2017. The updated site offers a conversational, modern feel with engaging photography and punchy copy. BetterSleep.org contains information consumers […]

Better Sleep Council launches blog

Just in time for Valentine’s Day, the Better Sleep Council has found the perfect gift for everyone in the mattress industry and sleep lovers everywhere—a new blog. The BSC blog, which will be posted twice a month, offers content that can be used to spread the word about the importance of sleep and, ultimately, the […]

ISPA website gets a redesign

If you’ve been to SleepProducts.org recently, you might have noticed something different. The website for the International Sleep Products Association has gotten a makeover. In addition to a new look and feel, SleepProducts.org is more responsive and interactive. “It’s a forum for the industry to interact,” said Mary Helen Rogers, vice president of marketing and […]

Are you keeping up with your new year’s resolutions?

Are you keeping up with your new year’s resolutions?

News release from the Better Sleep Council A study from the Better Sleep Council says better sleep may be the key to making 2018 goals stick ALEXANDRIA, VA – January 9, 2018 – While it’s no secret Americans struggle each year to keep their New Year’s resolutions, one key toward helping them stick to their […]

ISPA launches consumer analytics program

ISPA launches consumer analytics program

New market intelligence helps the bedding industry increase its share of consumer spending by amassing data at retail BY LANCE ELKO To learn more Visit Sleep Savvy magazine. In addition, during the Winter Las Vegas Market, the International Sleep Products Association will host an information session about the new ISPA Consumer Analytics Program. Mark your […]

A thankful editor; a talented team

A thankful editor;  a talented team

“Alone we can do so little; together we can do so much.” —Helen Keller As 2017 draws to a close (and what a year it’s been for the publications staff of the International Sleep Products Association and the bedding industry in general!), I would like to take this opportunity to recognize—and thank—the talented team that produces […]

Epperson creates niche as industry expert, adviser

Epperson creates niche as industry expert, adviser

BY GARY JAMES Investment banker still intrigued by bedding business he’s studied for 40-plus years Wallace W. “Jerry” Epperson Jr. has long been a passionate student—and fan—of the bedding industry. His research on sleep products stretches back more than 40 years, when he and Mike Sherman, founder of Gaithersburg, Maryland-based Association Research Inc., teamed up […]

Rogers talks ‘ISPA’ on ‘Through the Noise’ podcast

Rogers talks ‘ISPA’ on ‘Through the Noise’ podcast

Mary Helen Rogers, vice president of marketing and communication for the International Sleep Products Association, had a chance to talk about what she does for ISPA and share information about ISPA and the Better Sleep Council, ISPA’s consumer-education arm, with listeners of the podcast “Through the Noise: The Business of Communicating.” The podcast connects with […]

Adjustables—on the move and in ISPA statistics

Adjustables—on the move and in ISPA statistics

The International Sleep Products Association has developed a new program to collect and publish aggregate statistics on motion foundations sold in the United States at wholesale. Currently, the statistics ISPA publishes on motion foundations is limited to units sold under mattress brand names. The new program will broaden the published data to cover all motion […]

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