Dunlopillo Indonesia honored for PlasSpring mattresses

Dunlopillo Indonesia honored for PlasSpring mattresses

Latex mattress producer Dunlopillo Indonesia, based in Bekasi, announced it has received two awards, “Best in Green Marketing” and “Best in Market Driving Company,” for its mattress collection built with proprietary and recyclable PlasSpring cores. PlasSpring is a licensed spring technology made from a thermoplastic polymer. The awards were bestowed by trade magazine Majalah Marketing […]

Pure LatexBLISS earns kudos for RSA training

Pure LatexBLISS earns kudos for RSA training

Mattress maker Pure LatexBLISS’s Learn & Earn RSA training portal received a 2013 Circle of Excellence award from the Naperville, Ill.-based Incentive Marketing Association. Each year, the association recognizes incentive programs that yield measurable results and demonstrate incentive marketing best practices. “Since we first launched the Learn and Earn program, we’ve seen nearly 70% of […]

Latex International launches Controlled Thermal Reaction latex

Latex supplier Latex International, with headquarters in Shelton, Conn., has launched patent-pending Controlled Thermal Reaction latex. The new formula allows mattress manufacturers to use the same FR solution on latex beds that they apply to the rest of their product line. “This product was developed following months of research and conversations with our customers,” said […]

Foam & latex are very, very hot—but cooler than ever

Foam & latex are very, very hot—but cooler than ever

BY BARBARA T. NELLES A decade ago, who would’ve guessed that foam and latex suppliers would be using words like “magic” and “sizzle” to describe their offerings? But they are. Mattress manufacturers seeking to add pizazz to their lineups have embraced all types of specialty foams. Today’s foams are available in beautiful colors, cuts, convolutions […]

Pure LatexBLISS sends RSAs on cruise

Atlanta-based mattress manufacturer Pure LatexBLISS has announced top prize winners in its Learn and Earn online training program for retail sales associates. The program, which launched last August, has enabled RSAs to earn more than 800 awards—from jewelry to electronics and now cruises. Five RSAs earned enough Learn and Earn points to qualify for a […]

Shifman revamps Pure Comfort latex collection

Shifman revamps Pure Comfort latex collection

Luxury mattress producer Shifman Mattress Co., headquartered in Newark, N.J., retooled its 3-year-old, all-latex Pure Comfort collection. The three-bed group is now two-sided, as are all of the company’s other product lines. It has a Talalay latex core layered with super-soft latex and covered in quilted damask fabric. The beds rest on a “true box […]

Pure LatexBLISS makes Asian market debut

Pure LatexBLISS makes Asian market debut

As part of a plan announced earlier this year to export product to China, mattress manufacturer Pure LatexBLISS has inked a deal with Hong Kong furniture retailer Sofamark for the distribution of mattresses, pillows and toppers at three Sofamark storefronts in Hong Kong. The Atlanta-based latex bed maker has created “an ultra-luxury collection” with new […]

Pure LatexBLISS creating line for Chinese market

Mattress and sleep accessories producer Pure LatexBLISS, with headquarters in Atlanta, has signed an agreement with an unnamed Chinese mattress industry veteran to open Pure LatexBLISS-branded retail stores in Beijing, Hong Kong and Shanghai. All products sold in the Pure LatexBLISS stores in China will be manufactured in the United States. The stores are scheduled […]