Marketing to Gen Z

Marketing to Gen Z

Gen Z — those born between 1995 and 2012 — will account for 40% of all consumers by 2020, according to a May 15 article on Inc. If you haven’t already taken them into account when designing your marketing plans, clearly, you should. To gain insight into this generation, Stamford, Connecticut-based MNI Targeted Media Inc. surveyed […]

U.S. Cities with the Youngest and Oldest Workforces

U.S. Cities with the Youngest and Oldest Workforces

How has the metropolitan workforce in U.S. cities changed in the past 15 years? CareerBuilder.com, an employment services website, recently released a study that explores employment trends for the 100 most populated U.S. cities, tracking how the numbers of workers ages 22 to 34 and 55 and older have changed between 2001 and 2016. The […]

How Millennials, Gen Xers and Baby Boomers Shop Differently

How Millennials, Gen Xers and Baby Boomers Shop Differently

By gathering and examining information from a database of receipts, NPD Group, a research firm based in Port Washington, New York, and the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in Philadelphia have unearthed a host of insights into generational differences in buying behavior. Baker Center research director […]