Huge Bed Draws Attention to Serta Campaign

Huge Bed Draws Attention to Serta Campaign

Major mattress brand Serta, part of Atlanta-based Serta Simmons Bedding LLC, spotlighted its “Serta Comfortable” campaign on June 19 with an event in Los Angeles that featured a giant bed made of 12 queen-size Serta iComfort Hybrid mattresses. Consumers were invited to visit Hollywood & Highland at 6801 Hollywood Blvd. that day to test out […]

Humorous Serta ad campaign encourages indulgence

Humorous Serta ad campaign encourages indulgence

In February, major mattress brand Serta, part of Atlanta-based Serta Simmons Bedding LLC, launched a new multichannel advertising campaign, “Not just sorta comfortable. Serta comfortable.” It includes three goofy TV spots starring the fictional comfort-loving Rick Blomquist from De Pere, Wisconsin. The campaign was created by Serta’s new creative agency Leo Burnett Worldwide. At the […]