All About Mattress Protectors and Sheets

All About Mattress Protectors and Sheets

BY JULIE A. PALM Changing business formulas afford manufacturers of protectors and sheets growth opportunities for production, marketing and sales With new players emerging and long-time producers changing their strategies or business models, there’s nothing sleepy about the accessories category that includes mattress protectors and sheets. Culp Inc., a mattress fabric and sewn cover supplier […]

ViscoSoft hires Heidi Diamond as consultant for planning, marketing

Sleep products manufacturer ViscoSoft has hired consultant Heidi Diamond of Diamond Enterprises and Future Value to direct strategic planning and integrated marketing initiatives. Diamond is working with the Charlotte, North Carolina-based company’s executive management, marketing and sales teams at ViscoSoft to position a variety of retail and direct-to-consumer programs. “We’re confident that Heidi’s proven track […]